Myths and misconceptions about backlinks

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement …

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More focus is put on backlinks

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s a little reassuring, too, that some things we make online have a chance …

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We've reached a tipping point when it comes to forums

But why is that important? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Mobile is becoming more popular every year. Does this really matter? I …

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We've reached a tipping point when it comes to web portals

This means that searches are now much more focused on the area in general. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. This process of archiving information on web pages is called …

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The title tag is a visitor's first exposure to your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

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What Determines A Good Marketing ROI?

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the …

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Take a customer focused approach to onsite SEO

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic …

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Facts about cloaking that will make you think twice

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Find …

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Assess the Market Opportunity

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Google displays featured snippets in …

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Putting it All Together

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only …

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Remember that Google algorithms make the web go round

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific …

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Adopt a customer centric view of duplication

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO updates depend upon Google’s algorithm updates. We all know …

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The death of site submissions

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. The key to success is balancing risk with reward and keeping a …

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Create a search marketing strategy based on html

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Prioritize keywords and phrases, plurals, singulars and misspellings. This planner will also provide …

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Become the online authority for your industry

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. SEO is an integral part of any digital marketing strategy. Every SEO strategy focusing on making the best website possible, will make a website more usable and …

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Adjust your appearance in search by utilising forums

You can stop improving certain pages, but the site as a whole can always be improved. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Backlinks refer to any inbound link to your website, which is when another site links …

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Write a keyword-rich introduction about text links

Let’s say an earthquake happens in a remote region of China. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Good SEO consultants …

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Lessons I've learned from web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. The most effective way to boost your website’s …

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Bucket brigades based on URLs

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). A fantastic and free way to get new ideas for keywords in your niche is by …

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Determine the Intent of Each Keyword

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Millions of …

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The back story of link building

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Mobile traffic is important. People are searching and reading on their …

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What's the story about 301 redirects

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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Make a good use of page rank

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. If you link to other websites, you …

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Tracking and tuning

your business’s industry is also maturing. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. I think that ranking number one these days, is more about market share and visibility than just …

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Use organic outreach along with LSI to make a difference

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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What's the story about SEO campaigns

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Write …

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Failing To Optimize Keywords

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. Just as Google has always …

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Contribute to the conversation

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. It remains informative and retains its original quality. If your online business isn’t taking advantage of …

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Having fun with search engine spiders

As a business owner you need to have a plan in place to promote your business and obtain new clients. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a …

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Take a customer focused approach to dynamic pages

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. 70% of the links clicked on by web users are organic results. It is responsible to take your …

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How you will benefit from RSS feeds

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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A service that does what you're looking for

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. The idea behind PR is that a website with more …

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Establish your position regarding SERPs

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. We found that product …

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How you will benefit from static pages

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products …

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