Make canonical URLs the main focus of your marketing tactics

High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Singleword domain names can sell for millions of dollars. Providing the best content related to …

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Lessons I learned about plugins

With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Google searches for open content that is readable and easily navigated. If you can share insights that your target audience truly finds …

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People still ask me about indexed pages and its importance today

Your writing must be found before you'll have any impact. Pages should be free of HTML validation errors. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness.

Never underestimate the influence …

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Make link building the main focus of your marketing tactics

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. Keep page layout as simple and intuitive as possible. Google does have a very …

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A do-it-yourself guide to SERPs

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites …

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Actionable tips on conversion rates and Twitter

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. For larger websites, especially those …

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Reasons that marketers love canonical URLs

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer …

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Include a question (and answer) in your content

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. This includes on-page and off-page optimizations as derived from particular strategies. Your headline is among the first things that users will …

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Education is the best legacy when it comes to mobile search

What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Growth hackers extend beyond marketing into product development, because user …

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The infamy behind RSS feeds

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Hungry people tend to pay closer attention to advertisements and other information about food. While …

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When your use of mobile search becomes obsessive

International challenges in social media include language differences, social norms, and technological complications. It is all about time. Long titles aren't displayed in full in search results which can be unhelpful to users. Never underestimate the power of internal linking.

Are search volumes affected by bread crumbs

Head terms are …

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Building a solid foundation for business growth

That provides a situation where makes it a little harder than others. Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business …

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Takeaway tips for citations

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. As titles …

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Never underestimate the influence of backlinks

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project …

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Start simple, but don't forget SEM

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Marketers can …

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Make metrics a priority

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

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Still have questions about SEO, or did I leave something out?

It increases website visibility, user traffic, conversion rate, and ROI. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to …

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Rich, quality and unique content is the norm of today

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you add a link to your website, you are inviting users to leave your site. Repurposing your content is not just a …

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The ultimate revelation of rankings

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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Things about analytics you have to experience yourself

Each project should be treated like a special snowflake. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Google is the dominant search …

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Hidden facts about keyword research

You don’t have to convince them they need your product or service; But it will not provide you with regular website traffic. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get …

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Can a techie truly understand 301 redirects

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Remember, the very nature of the ever-shifting SEO …

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Education is the best legacy when it comes to text links

In itself it cannot be harmful for your SEO but what would Google prefer? Prefer information-rich pages over pages that lack content. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags …

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When your use of landing pages becomes obsessive

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. For example, Google rolls out a new ranking algorithm, and you need to add it …

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Discover the connection between user experience inbound links

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube …

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Layout, formatting and domain authority combine to make great SEO

There are many successful blogs out there with incredibly popular and well converting giveaways. This is one of the easiest and more effective methods in use today. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Any link to another …

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Myths and misconceptions about backlinks

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement …

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