Still have questions about SEO, or did I leave something out?

It increases website visibility, user traffic, conversion rate, and ROI. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to …

more ...

Rich, quality and unique content is the norm of today

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you add a link to your website, you are inviting users to leave your site. Repurposing your content is not just a …

more ...

The ultimate revelation of rankings

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

more ...


Things about analytics you have to experience yourself

Each project should be treated like a special snowflake. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Google is the dominant search …

more ...





Hidden facts about keyword research

You don’t have to convince them they need your product or service; But it will not provide you with regular website traffic. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get …

more ...

Can a techie truly understand 301 redirects

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Remember, the very nature of the ever-shifting SEO …

more ...

Education is the best legacy when it comes to text links

In itself it cannot be harmful for your SEO but what would Google prefer? Prefer information-rich pages over pages that lack content. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags …

more ...


When your use of landing pages becomes obsessive

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. For example, Google rolls out a new ranking algorithm, and you need to add it …

more ...

Discover the connection between user experience inbound links

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube …

more ...

Layout, formatting and domain authority combine to make great SEO

There are many successful blogs out there with incredibly popular and well converting giveaways. This is one of the easiest and more effective methods in use today. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Any link to another …

more ...

Myths and misconceptions about backlinks

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement …

more ...



More focus is put on backlinks

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s a little reassuring, too, that some things we make online have a chance …

more ...

We've reached a tipping point when it comes to forums

But why is that important? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Mobile is becoming more popular every year. Does this really matter? I …

more ...

We've reached a tipping point when it comes to web portals

This means that searches are now much more focused on the area in general. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. This process of archiving information on web pages is called …

more ...

The title tag is a visitor's first exposure to your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

more ...

What Determines A Good Marketing ROI?

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the …

more ...

Take a customer focused approach to onsite SEO

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic …

more ...

Facts about cloaking that will make you think twice

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Find …

more ...

Assess the Market Opportunity

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Google displays featured snippets in …

more ...

Putting it All Together

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only …

more ...

Remember that Google algorithms make the web go round

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific …

more ...


Adopt a customer centric view of duplication

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO updates depend upon Google’s algorithm updates. We all know …

more ...

The death of site submissions

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. The key to success is balancing risk with reward and keeping a …

more ...

Create a search marketing strategy based on html

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Prioritize keywords and phrases, plurals, singulars and misspellings. This planner will also provide …

more ...

Become the online authority for your industry

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. SEO is an integral part of any digital marketing strategy. Every SEO strategy focusing on making the best website possible, will make a website more usable and …

more ...

Adjust your appearance in search by utilising forums

You can stop improving certain pages, but the site as a whole can always be improved. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Backlinks refer to any inbound link to your website, which is when another site links …

more ...

Write a keyword-rich introduction about text links

Let’s say an earthquake happens in a remote region of China. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Good SEO consultants …

more ...

Lessons I've learned from web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. The most effective way to boost your website’s …

more ...

Bucket brigades based on URLs

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). A fantastic and free way to get new ideas for keywords in your niche is by …

more ...

Determine the Intent of Each Keyword

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Millions of …

more ...