Can scraping really make a difference?

The relevance of a website's content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. So what does this mean for your business? But even when the wording is vague ("near me"), the search engine's complex …

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Reasons that people rely on conversion rates

Consumers and businesses look for brands that offer the best value, which is a balance between quality and price. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm …

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Wait. Are search queries really that simple?

Many sites significantly improve their rankings based on a strong internal linking strategy. Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. You can easily find that the top-quality websites keep their followers updated with new …

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Repurpose old conversion rates

There is nothing like this in Google. Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being …

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Remember that scraping make the web go round

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. When possible, you can string together a handful of narrowed topics …

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Search marketing implications related to trust rank

Contrary to popular belief, SEO is not free. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. To optimize speed score, you need to …

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Myths and misconceptions about anchor text

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. By developing one strong theme and then adapting it to individual countries, the firm conveys a message that integrates international operations into a more coherent marketing package. Your title should grab people's …

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Cracking the static pages code

What factors do you need to bear in mind? Does keyword usage still apply? Stock-photos are the worst. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of …

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Create unique title tags for each page

Create The Perfect Landing Page For Local SEO! What value you'll be increasing it to depends; if you're using a CDN they are often still quite low, while if you're not, they're usually higher (anywhere from a few hours to a few days). In addition to page rank and specific …

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Make canonical URLs the main focus of your marketing tactics

High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Singleword domain names can sell for millions of dollars. Providing the best content related to …

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Lessons I learned about plugins

With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Google searches for open content that is readable and easily navigated. If you can share insights that your target audience truly finds …

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People still ask me about indexed pages and its importance today

Your writing must be found before you'll have any impact. Pages should be free of HTML validation errors. Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness.

Never underestimate the influence …

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Make link building the main focus of your marketing tactics

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. Keep page layout as simple and intuitive as possible. Google does have a very …

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A do-it-yourself guide to SERPs

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites …

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Actionable tips on conversion rates and Twitter

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. For larger websites, especially those …

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Reasons that marketers love canonical URLs

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer …

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Include a question (and answer) in your content

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. This includes on-page and off-page optimizations as derived from particular strategies. Your headline is among the first things that users will …

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Education is the best legacy when it comes to mobile search

What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Growth hackers extend beyond marketing into product development, because user …

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The infamy behind RSS feeds

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Hungry people tend to pay closer attention to advertisements and other information about food. While …

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When your use of mobile search becomes obsessive

International challenges in social media include language differences, social norms, and technological complications. It is all about time. Long titles aren't displayed in full in search results which can be unhelpful to users. Never underestimate the power of internal linking.

Are search volumes affected by bread crumbs

Head terms are …

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Building a solid foundation for business growth

That provides a situation where makes it a little harder than others. Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business …

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Takeaway tips for citations

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. As titles …

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Never underestimate the influence of backlinks

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project …

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Start simple, but don't forget SEM

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Marketers can …

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Make metrics a priority

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

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