Aligning your goals in relation to backlinks

The Web is full of syndicated content. It's impossible to exist as an authority unless you also cite outside authorities. Images and video can make any piece of content more engaging. Once you have identified keywords that people are using to find products or services similar to yours you need …

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How do you feel about analysis now?

I use seoprofiler for website audit. You likely understand your industry jargon. Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO …

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Questions to ask about ROI

Approximately 60 percent of the U.S. In those cases, you can use HTML anchors for faster scrolling. Adding pages to your navigation for the sole purpose of increasing rank is also a bad idea. Google's Panda update was aimed at improving the quality of search results for their users …

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Have you tried the Webmaster Help Forum for help on quality

Understanding the search terms your customers use is key to correctly optimising your website and digital presence around the web. There's a new breed of copywriter out there, and they are no longer just focused on web copy. The hardest part of success with search engines isn't the tactical changes …

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Tactics around reporting

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! It represents how often visitors click on your website in the search results only to hit the back …

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Consider analysis at the inception

Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. You certainly don't have to worry about it being some kind of attack. Keep it simple. Most companies use SEO to increase website traffic, which in turn, increases revenue.

Why most people will never …

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Prioritise key messaging through internationalisation

It's never that much of a surprise when Google comes out with some new feature or update for its search algorithm. What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. In short, it's a special Google mechanism (robot, crawler) that …

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Give a thought for anchor text when planning your web strategy

However, by ignoring the branded anchor texts, you might not be able to improve your brand's authority. The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. I strongly recommend you move to SSL as soon as …

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A do-it-yourself guide to blogs

Search is facing yet another revolution, and this one has everything to do with the individual. Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section of your page's visible text …

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Tightening up on expertise

Keywords used to be the dominant force in the world of search ranks. Use FAQ sections, contact us pages, and your blog to write up and answer all the common questions that your users have. Social Media profiles are a great way of getting some initial backlinks to your website …

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The hidden agenda behind javascript

Start by ensuring that all your core page's meta descriptions are optimized-that means your home page, about page, contact, and the main sections of your primary navigation. If they want and need more video content, it's in your best interest to supply it to them. The objective of search engine …

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The evolution of trust in SEO

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. With a bit of strategic planning and straightforward execution, you have the ability to …

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Learn how to start with onsite SEO

SEO tips and tricks are a dime a dozen. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database …

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The Happiness/Food Connection

There is a powerful link between what we eat and the way we feel. The type of food we eat can have an influential effect on our emotions. We have a firm grasp on `we are what we eat' but science is only just turning its head towards understanding that …

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My Wedding Dress Experience

Now for my favourite wedding related decision... the wedding dress! I had always been a fan of Disney and loved all the Disney princesses' dresses, so there was no doubt in my mind what type of dress I wanted; a grand dress with a big skirt and a special something …

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Here's what industry insiders think about SEO

Google confirmed that this algorithm update aims at better understanding useful and timely information. If you're unsure how your images are affecting your page speed, I recommend using Google's PageSpeed Insights tool. If you've got a complex topic to write about, consider creating an ultimate guide and dividing it into …

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The Glue That Holds Your Business Together

The success of your business relies on much more than just taking captivating and attractive pictures. It also depends heavily on how you market your services. Marketing is the glue that holds your business together and helps it stick in the minds of consumers.

Be sure to visit the websites …

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The broken link-building method aided by URLs

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that …

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My thoughts on blogs

Use keyword phrases in page titles, which is where Google first looks to determine which content is relevant to which search. Google takes notice when a site has a sudden influx of links, and it's generally regarded as a manipulative tactic. One place where header tags do seem to make …

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One element of your strategy should look at link research

More than half of the web surfers never drop down past the first screen full of information. Good internet marketing and SEO are long term, ongoing commitments and you need to be dedicated to optimizing your copy effectively all of the time including everything from blog posts, to news bulletins …

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Don't go overboard at the risk of being penalized by Baidu

Google has said there is no problem with using multiple H1s. Any website today should be mobile responsive to cater to the ever-growing faction of smartphone and tablet users. Many of these tweaks and strategies involve technical changes to your site, including adjustments to your backend code and other structural …

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Write a 1000+ words article about widgets

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. Google has always put a premium on high-quality content. Decision and action tendencies constitute the conative parts of attitudes. Google puts a lot more weight on trusted …

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Can scraping really make a difference?

The relevance of a website's content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. So what does this mean for your business? But even when the wording is vague ("near me"), the search engine's complex …

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Reasons that people rely on conversion rates

Consumers and businesses look for brands that offer the best value, which is a balance between quality and price. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm …

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