When your use of webmaster tools becomes obsessive

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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How to learn about anchor text in a few hours

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple A constant work on SEO will definitely bring growth, success, and ROI. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive …

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Make it sufficiently broad in terms of metrics

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Link building is definitely one of …

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Adjust your appearance in search by utilising anchor text

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. When someone mentions search engines, do you automatically assume they’re talking about Google …

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Target Relevancy And Engagement Over Traffic

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every …

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Think about duplication from the start

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Answering the question “what is Negative SEO …

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Be helpful by reporting broken links

You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Longer content …

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This year will be the year of webmaster tools

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Such content doesn …

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How SEO and Content Marketing Come Together

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make …

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How to diagnose citations related issues

The world is always changing, and you have to keep up. If you do, the rewards can be great. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! By using internal linking strategically, you can boost the ranking of other …

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Quick tips regarding analysis

This phase focuses on using SEO data to make decisions about which pages hold the most value. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other …

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The best advice I've listened to about nofollow links

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the …

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The best way to escape Google’s Panda penalty

A high authority site will rank much faster than you. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings …

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Who does the writing?

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. It’s totally understandable that Google takes user behavior into account …

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Latest developments in search engine spiders

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Testing and tracking how a site is doing …

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Reasons why marketers love organic links

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. First, improved search engine rankings will ultimately drive more organic traffic to your website. In part …

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Define your goals with regards to scraping

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks …

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Online marketing changes quickly when it comes to hits

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see …

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Structure your content to meet your SEO needs

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Local SEO is …

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Latest developments in canonical URLs

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Successful SEO requires a thorough understanding of the business itself …

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Learn from these mistakes before you learn about splogs

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …

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Can a techie truly understand indexed pages

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google …

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Things that make you love and hate blogs

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. When you’re spending …

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Things that make you love and hate web 2.0

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in …

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Personalization counts: how do text links fit into this?

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Go long-tail and forget reporting

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Did you know Google uses …

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Maybe static pages will be a thing of the past

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Remember that search engines evaluate each important page area or inbound link separately …

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How to really understand inbound links

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make …

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Things you most likely didn't know about indexed pages

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical …

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You need to know what you’re working towards

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Follow links are links that Google bots and humans can follow. The …

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Myths and misconceptions about gateway sites

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

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Things that make you love and hate SEM

But before that, let me make you familiar with digital marketing, Seo, and related terms. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. They compare the performance …

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