Personalization counts: how do text links fit into this?

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Go long-tail and forget reporting

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Did you know Google uses …

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Maybe static pages will be a thing of the past

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Remember that search engines evaluate each important page area or inbound link separately …

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How to really understand inbound links

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make …

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Things you most likely didn't know about indexed pages

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical …

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You need to know what you’re working towards

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Follow links are links that Google bots and humans can follow. The …

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Myths and misconceptions about gateway sites

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

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Things that make you love and hate SEM

But before that, let me make you familiar with digital marketing, Seo, and related terms. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. They compare the performance …

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A few words on SEM

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Expand your metrics as necessary

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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Myths and misconceptions about CTR

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Use keywords in the URL of …

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Focus on performance, user experience, and metrics

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Keyword Research …

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Reasons that people rely on search engine spiders

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Over time, as …

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What are Google's rules when it comes to link building?

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

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Is this the end of link bait as we know it?

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

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This story about onsite SEO will haunt you forever

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

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Useful tips from experts in reporting

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Find a simple guide to duplication and read up about it

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. As I already stated, SEO generates valuable traffic. Make sure you have content matching what your audience is searching for. So how do you determine your competition? What should …

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