What should you look for?

A noindex meta tag could be instructing Google to leave your page out of its index. By tapping into the mobile traffic, you'll also be able to increase your website's visibility. Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many …

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The ugly truth about white hat SEO

With this relationship, it will give you the chance to guest post, get your name out there and who knows; they may even follow you on social media networks. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors …

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Who else wants to be successful with googlebot crawlers

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Build relationships with other bloggers by commenting on their blogs and sharing …

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The secret to finding world class tools for SEO

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Faster page loading times contributes to a greater user experience. SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help …

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What everyone ought to know about local search

Another way to think about it is in the form of a search term. If the technical sides of things are slacking off compared to your competitors, your visibility may not be as successful. Google is still testing this, but when it rolls out, it will rock the SEO world …

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Relevancy score

Through this tool you can manage different social media accounts on one single platform. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would …

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Want a thriving business? Focus on CTR

They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. Brand spiraling may be used to combine the internet program with advertising in traditional media. What can we infer about what the searcher wanted from …

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Don't forget duplication

Google Penguin introduced a new determination algorithm, which scouted whether or not a link was "natural." So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve domain authority without issue. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By …

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Aligning your goals in relation to walled garden sites

You know there are no magic marketing bullets offline; there aren't any online either. If you can't afford a custom design when you start, use a template as a strategic placeholder. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about …

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SEO page title best practice

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Consequently, each page has a …

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Does Bing really care about page impressions

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with …

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What can Instagram teach you about link research

Does my page's content clearly and fully address the user's search query? SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Use keywords in the URL of your page. Using a website URL …

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The steps needed for putting RSS feeds into action

Now, that was always kind of the goal but it was just easier to get around that. Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it …

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Digital experiments: Channel testing and landing pages

Your landing pages play a huge role in your search engine optimisation efforts. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom …

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Why Use Structured Data on Your Website

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. Trends, technologies, and user behaviors change too quickly to be ignored, so …

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The worst advice I've heard about metrics

Domain Authority, a number to determine the strength of a website, was developed by Moz.com. Each webpage may have a different target keyword based on the topic and content of the page. Once you understand what a user might be looking for when searching for a certain term, the …

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Why is citation consistency increasingly important?

It's not a good idea to copy your competitors' strategies directly; you'll find it hard to outpace them, and besides, you probably have subtly different goals. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. And you need someone …

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Lessons I've learned from search queries

In the early days of SEO, it was typical to stuff your keywords as densely as possible into your content. For example, if you run an ice cream parlor, but all your links are coming from auto manufacturers, it could raise suspicions that you're receiving your links illegitimately, or that …

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The evolution of keyword in SEO

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. In fact, it's only one of hundreds, if not thousands …

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Analyse your existing inbound links

A search engine targeting strategy can mean several things. This is why keywords are so important to get right. Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. A benchmark measure establishes a starting point to be compared with …

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Focus on performance, user experience, and onsite SEO

Every time someone clicks on your ad, you pay the search engine. Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. One of search engine's goals are to provide the best sites for their customers, the viewers. Your Web address should appear …

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One important aspect is meta tags

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A great way to boost your site's search visibility …

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Understanding canonical URLs

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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The lazy way to webmaster tools

Effective database programs maintain detailed customer purchase histories. It's inevitable that users will eventually stop coming to your site. But that doesn't mean you can't do anything about it. All you need to do is send them an email. A good reliable host is extremely important for any website. Site's …

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Make sure you know exactly what you're doing with bounce rates

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. You …

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