Be mindful of plugins

Believe it or not, this list is still not comprehensive. Professional SEO auditors can dissect the numbers even more thoroughly and make relevant recommendations for boosting rankings. Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Avoid title tag structures like …

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The secret to finding world class tools for widgets

So, make sure you update your old posts at least once a year. Avoiding SEO isn't a wise decision as it is a rapidly growing form of marketing and can help you gain thousands of new clients. There is no one quick fix for breaking through the rankings and getting …

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Your key to success: keyword stuffing

Also, it helps to promote older content & it improves your site's ranking for specific keywords. Successful brands establish emotional bonds with consumers. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database …

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How to really understand dynamic pages

e. If you think about things from a business perspective first, your SEO effort will be all the more effective. That means your off-site articles and link building portfolio are going to suffer. You need to figure out your customer's path to purchase (the buyer's journey), before you can show …

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How Google treats pagerank when indexing your site

There aren't many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Starting with the general pages of your site, make sure that the content is easy to read and never give into the temptation of Each message should fit a country's language …

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Reasons why you cannot fully understand cloaking

Here you will find a sampling of the backlinks to your blog. Rational appeals rely on consumers actively processing the information presented in the content. On the other hand, "the best steak house in southern California" might only get a few dozen regular searches, but it would be a much …

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A Week's Golfing in Ireland

Golf is the single biggest sporting attraction in Ireland, with nearly a quarter of a million visitors traveling here specifically to play. The Irish landscape and climate, like those of Scotland, seem almost custom-designed for scenic links, fair fairways, green greens, and devilish traps—and there is never a shortage …

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What should you look for?

A noindex meta tag could be instructing Google to leave your page out of its index. By tapping into the mobile traffic, you'll also be able to increase your website's visibility. Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many …

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The ugly truth about white hat SEO

With this relationship, it will give you the chance to guest post, get your name out there and who knows; they may even follow you on social media networks. Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors …

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Who else wants to be successful with googlebot crawlers

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Build relationships with other bloggers by commenting on their blogs and sharing …

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The secret to finding world class tools for SEO

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Faster page loading times contributes to a greater user experience. SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help …

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What everyone ought to know about local search

Another way to think about it is in the form of a search term. If the technical sides of things are slacking off compared to your competitors, your visibility may not be as successful. Google is still testing this, but when it rolls out, it will rock the SEO world …

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Relevancy score

Through this tool you can manage different social media accounts on one single platform. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would …

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Want a thriving business? Focus on CTR

They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. Brand spiraling may be used to combine the internet program with advertising in traditional media. What can we infer about what the searcher wanted from …

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Winning marketing strategies for bread crumbs

It can also affect the search engine index freshness of your pages. In today's post, we'll discuss some of the biggest search engine optimization challenges that e-commerce sites face and how to properly address them. You might argue that your site that sells ball point pens is not helping people …

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Don't forget duplication

Google Penguin introduced a new determination algorithm, which scouted whether or not a link was "natural." So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve domain authority without issue. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By …

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Aligning your goals in relation to walled garden sites

You know there are no magic marketing bullets offline; there aren't any online either. If you can't afford a custom design when you start, use a template as a strategic placeholder. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about …

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SEO page title best practice

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Consequently, each page has a …

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Does Bing really care about page impressions

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with …

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What can Instagram teach you about link research

Does my page's content clearly and fully address the user's search query? SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Use keywords in the URL of your page. Using a website URL …

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The steps needed for putting RSS feeds into action

Now, that was always kind of the goal but it was just easier to get around that. Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it …

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Digital experiments: Channel testing and landing pages

Your landing pages play a huge role in your search engine optimisation efforts. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom …

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Why Use Structured Data on Your Website

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. Trends, technologies, and user behaviors change too quickly to be ignored, so …

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The worst advice I've heard about metrics

Domain Authority, a number to determine the strength of a website, was developed by Moz.com. Each webpage may have a different target keyword based on the topic and content of the page. Once you understand what a user might be looking for when searching for a certain term, the …

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Why is citation consistency increasingly important?

It's not a good idea to copy your competitors' strategies directly; you'll find it hard to outpace them, and besides, you probably have subtly different goals. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. And you need someone …

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Lessons I've learned from search queries

In the early days of SEO, it was typical to stuff your keywords as densely as possible into your content. For example, if you run an ice cream parlor, but all your links are coming from auto manufacturers, it could raise suspicions that you're receiving your links illegitimately, or that …

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The evolution of keyword in SEO

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. In fact, it's only one of hundreds, if not thousands …

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