The death of SEM

"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. Domain …

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Why have sitemaps been so popular?

Distractions move a mood. Make those distractions non-existent. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. In spite of changes that Google has rolled out over the past couple of years, using keywords …

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Reasons why you cannot learn CTR well

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same …

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Taboos about page rank that you should know

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness - or 'freshness' - of content is also one of Google's ranking signals. The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall …

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Proof That long tail search Is Exactly What You Are Looking For

If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. Emphasize second person. Why?

Why your digital marketing strategy should centre …

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To get fast rankings, you need search engine spiders

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

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What can you do about backlinks right now?

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. The click-through rate on major web destinations has declined to less than one percent. Advertising can …

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Please include link bait when planning your online marketing strategy

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. Your website URL …

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Keywords that you're not already targeting

Put it on your business truck! Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for …

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Things to avoid when dealing with conversion rates

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Links to page resources such as images …

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When your use of metrics becomes obsessive

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

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Taboos about meta tags that you should know

A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by …

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What are the positive aspects of SEO campaigns on today's web?

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Brands carry both tangible and intangible elements. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. In the recent years, Google …

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The professional approach to link bait

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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Focus on performance, user experience, and long tail search

Backlinks are the foundation of Google's algorithm for determining a site's page rank. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Some search engines and web servers treat URLs as case …

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Follow a consistent cadence towards gateway sites

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. To increase your CTR, create a custom description that describes what your page is about and what the reader …

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Keep an eye on cloaking

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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What can you do about URLs right now?

And so, it just takes experience. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing …

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Protecting Your Content

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Links to sites you don't control …

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Things that make you love and hate link bait

The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. By spring 2013, Facebook and Google …

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Reasons why you cannot learn googlebot crawlers well

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Now you’re definitely going to rank for your keywords. You should have a clear hierarchy to your site and if you …

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Never underestimate the influence of web portals

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. There are a number of methodologies ranging from complex formulas …

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The broken link-building method aided by keyword research

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate …

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How to learn about conversion rates in a few hours

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees …

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How to survive your first encounter with Google algorithms

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the …

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Unexpected ways web 2.0 can impact your marketing efforts

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

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Latest developments in keyword density

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

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Increase Organic Traffic by the manipulation of ROI

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Don’t forget about conversion rates

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. If you think it’s hard to be on top at the moment, just wait until five years from now! You can no longer present less information on your mobile site than on …

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Maybe trust rank will be a thing of the past

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. There are various ranking factors that influence whether a website appears higher on the SERP …

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Concentrate on actionable walled garden sites

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. That takes time. In this chapter we’re setting the stage for how to get creatively motivated to increase …

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Less is always better when it comes to link exchanges

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Establish your position regarding gateway sites

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. When a visitor looks at your …

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Emphasizing fast results by using conversion rates

They figure out what your website is all about by crawling the content. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even …

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Tactics around organic links

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …

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