I urge you to think about SEO

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Is Cross linking bad?

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs …

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The infamy behind gateway sites

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. This is why an evaluation of your homepage is absolutely critical. Whether you are a fresh-faced SEO newbie just …

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Be clear, truthful and accurate when it comes to comment spam

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long …

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Building Relationships With Authoritative Local Sources

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques …

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How you will benefit from white hat SEO

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them …

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Boost site speed and utilise ROI

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. The biggest factor in the SEO revolution is the rise …

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Create a search marketing strategy based on content

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. When you’re looking at a competitor’s web page source code …

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Unconventional knowledge about CTR that you won't find in books

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Can content help improve my search engine placement?

As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single …

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Make inbound links your centre of attention

Please ensure hitting all the elements as you go. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. The absence of a hard and fast definition of content allows for …

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All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

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Find out more about LSI

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Develop a buyer persona before you start investing your resources into content …

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Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

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Why plugins matter

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance …

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Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

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Meaty meta descriptions may affect your long tail search tactics

Consider our blog subdomain name — FreeLogoServices.com/blog. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Only link to pages on other websites that you think your visitors would find …

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Launch a "Scholarship" contest or a giveaway campaign

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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How do you feel about citations now?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Wouldn’t it be great to give Google & Bing a list …

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Things about stickiness you have to experience yourself

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

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Caption everything

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign …

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Ask and Answer Important Questions

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Because people have shorter …

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Be mindful of link research

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Great content …

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A few words on webmaster tools

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Backlinks refer to any inbound link to your website, which is when another site links to yours …

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Reasons that people rely on keyword research

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t …

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Establish your position regarding sitemaps

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be …

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Unlocking the mystery of nofollow links

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle …

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Tactics around keyword stuffing

When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can …

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Understanding hits

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches …

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Rules for Dominating Online Search Results

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

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Disambiguation, and diversity are important when it comes to keywords

In fact, Twitter.com rejected hashtags at first. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages …

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