What are the positive aspects of SEO campaigns on today's web?

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Brands carry both tangible and intangible elements. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. In the recent years, Google …

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The professional approach to link bait

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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Focus on performance, user experience, and long tail search

Backlinks are the foundation of Google's algorithm for determining a site's page rank. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Some search engines and web servers treat URLs as case …

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Follow a consistent cadence towards gateway sites

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. To increase your CTR, create a custom description that describes what your page is about and what the reader …

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Keep an eye on cloaking

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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What can you do about URLs right now?

And so, it just takes experience. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing …

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Protecting Your Content

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Links to sites you don't control …

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Things that make you love and hate link bait

The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. By spring 2013, Facebook and Google …

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Reasons why you cannot learn googlebot crawlers well

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Now you’re definitely going to rank for your keywords. You should have a clear hierarchy to your site and if you …

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Never underestimate the influence of web portals

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. There are a number of methodologies ranging from complex formulas …

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The broken link-building method aided by keyword research

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate …

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How to learn about conversion rates in a few hours

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees …

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How to survive your first encounter with Google algorithms

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the …

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Unexpected ways web 2.0 can impact your marketing efforts

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

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Latest developments in keyword density

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

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Increase Organic Traffic by the manipulation of ROI

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Don’t forget about conversion rates

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. If you think it’s hard to be on top at the moment, just wait until five years from now! You can no longer present less information on your mobile site than on …

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Maybe trust rank will be a thing of the past

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. There are various ranking factors that influence whether a website appears higher on the SERP …

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Concentrate on actionable walled garden sites

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. That takes time. In this chapter we’re setting the stage for how to get creatively motivated to increase …

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Less is always better when it comes to link exchanges

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Establish your position regarding gateway sites

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. When a visitor looks at your …

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Emphasizing fast results by using conversion rates

They figure out what your website is all about by crawling the content. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even …

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Tactics around organic links

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …

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You have an opportunity to write something and rank highly

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search …

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Measure and Improve by paying attention to LSI

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. One of the simplest and most effective ways of making …

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Let's talk about white hat SEO

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Search is …

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The latest trends in search engine spiders

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Use attractive subheaders: Readers should be able to bounce around to seek …

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The best advice I've listened to about inbound links

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it …

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Fun with text links for now

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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Why tell someone when you can easily prove it to them?

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and …

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How you will benefit from non reciprocal links

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites …

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Why has static pages been so popular?

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Great ideas about webmaster tools to share with your colleagues

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. It’s important to …

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I urge you to think about walled garden sites

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. There are enough studies done by leading SEO experts out there that suggest that there …

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