To get fast rankings, you need search engine spiders

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

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What can you do about backlinks right now?

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. The click-through rate on major web destinations has declined to less than one percent. Advertising can …

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Please include link bait when planning your online marketing strategy

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. Your website URL …

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Keywords that you're not already targeting

Put it on your business truck! Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for …

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Things to avoid when dealing with conversion rates

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Links to page resources such as images …

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When your use of metrics becomes obsessive

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

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Taboos about meta tags that you should know

A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by …

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What are the positive aspects of SEO campaigns on today's web?

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Brands carry both tangible and intangible elements. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. In the recent years, Google …

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The professional approach to link bait

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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Focus on performance, user experience, and long tail search

Backlinks are the foundation of Google's algorithm for determining a site's page rank. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Some search engines and web servers treat URLs as case …

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Follow a consistent cadence towards gateway sites

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. To increase your CTR, create a custom description that describes what your page is about and what the reader …

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Keep an eye on cloaking

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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What can you do about URLs right now?

And so, it just takes experience. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing …

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Protecting Your Content

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Links to sites you don't control …

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Things that make you love and hate link bait

The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. By spring 2013, Facebook and Google …

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Never underestimate the influence of web portals

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. There are a number of methodologies ranging from complex formulas …

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How to learn about conversion rates in a few hours

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments

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How to survive your first encounter with Google algorithms

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the …

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Unexpected ways web 2.0 can impact your marketing efforts

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

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Latest developments in keyword density

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

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Maybe trust rank will be a thing of the past

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. There are various ranking factors that influence whether a website appears higher on the SERP …

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Less is always better when it comes to link exchanges

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Establish your position regarding gateway sites

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. When a visitor looks at your …

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Tactics around organic links

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …

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Measure and Improve by paying attention to LSI

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. One of the simplest and most effective ways of making …

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Fun with text links for now

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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