Take care when dealing with onsite SEO

Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners …

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One important aspect is RSS feeds

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in …

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Things to avoid when dealing with gateway sites

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Make it as easy as possible for users to go from general content to the more specific content they want on …

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Pay attention to comment spam

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page

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Relevance is the key issue for YouTube SEO

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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Boost site speed and utilise keyword stuffing

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The best keywords are ones that don

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Things to avoid when dealing with anchor text

The advent of Global economy nearly makes every business have an online presence. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm …

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Use an SEO Service for Link Analysis

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings …

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Layout, formatting and web crawlers combine to make great SEO

Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). when writing for the internet, break up …

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Use SSL Certificate To Boost Ranking

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two …

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Sprinkle LSI Keywords

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO …

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Is Cross linking bad?

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google

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Be clear, truthful and accurate when it comes to comment spam

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates,

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Building Relationships With Authoritative Local Sources

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques …

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How you will benefit from white hat SEO

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them …

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Unconventional knowledge about CTR that you won't find in books

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Make inbound links your centre of attention

Please ensure hitting all the elements as you go. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. The absence of a hard and fast definition of content allows for …

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All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

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Find out more about LSI

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Develop a buyer persona before you start investing your resources into content …

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Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

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Why plugins matter

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It

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Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

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