Unconventional knowledge about CTR that you won't find in books

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

more ...


Make inbound links your centre of attention

Please ensure hitting all the elements as you go. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. The absence of a hard and fast definition of content allows for …

more ...

All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

more ...

Find out more about LSI

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Develop a buyer persona before you start investing your resources into content …

more ...

Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

more ...

Why plugins matter

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It

more ...

Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

more ...






How do you feel about citations now?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Wouldn

more ...

Things about stickiness you have to experience yourself

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

more ...


Ask and Answer Important Questions

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Because people have shorter …

more ...



A few words on webmaster tools

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Backlinks refer to any inbound link to your website, which is when another site links to yours …

more ...


Reasons that people rely on keyword research

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don

more ...

Establish your position regarding sitemaps

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be …

more ...


Unlocking the mystery of nofollow links

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle …

more ...



Understanding hits

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren

more ...

Rules for Dominating Online Search Results

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

more ...

Disambiguation, and diversity are important when it comes to keywords

In fact, Twitter.com rejected hashtags at first. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages …

more ...


Find out more about long tail search

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that

more ...

Understanding static pages

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The days of keyword

more ...


Take a customer focused approach to SEO

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. If …

more ...


Can reporting really make a difference?

Some lasts a year or two. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the

more ...