How do you feel about citations now?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Wouldn

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Things about stickiness you have to experience yourself

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

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Ask and Answer Important Questions

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Because people have shorter …

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A few words on webmaster tools

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Backlinks refer to any inbound link to your website, which is when another site links to yours …

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Reasons that people rely on keyword research

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don

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Establish your position regarding sitemaps

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be …

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Unlocking the mystery of nofollow links

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle …

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Understanding hits

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren

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Rules for Dominating Online Search Results

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

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Disambiguation, and diversity are important when it comes to keywords

In fact, Twitter.com rejected hashtags at first. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages …

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Find out more about long tail search

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that

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Understanding static pages

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The days of keyword

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Take a customer focused approach to SEO

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. If …

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Can reporting really make a difference?

Some lasts a year or two. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the

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Remember that cloaking make the web go round

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. The list goes on! After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term

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Let's follow long tail search best practise

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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