By adjusting the title we help Google to understand the relevancy between the landing page, the ad and the phrase. If you want to rank high in Google for valuable key phrases and for a long time - you better have good, original content for a start - and lots of it …

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your …

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? You probably entered a phrase or question in a search engine. By simplifying on-page content and a website's architecture, users …

For example, imagine that you have a technical product in the B2B (business to business) space. The list goes on! Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There …

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. That’s OK! The modern SEO seems to be focusing more on user experience. Firstly, it’s worth …

The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. You …

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. There are hundreds of …

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to …

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. This is one of the many reasons why trust between your businesses is …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Cutting down on load time can really help to improve your entire online presence as well. There are many theories, some backed by data, that show Google …

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Backlinks from relevant sites in your niche are also worth significantly more …

As we embrace new technologies, we must also learn how to optimize for them. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable …

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its …

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Ensure the number of visits and new visitors from within your target market is …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. A page consisting of just a few sentences is less likely to get to the top …

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Try to vary the lengths of …

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The more you can use the content you create, the more valuable it becomes. With evergreen …

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well …

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

Try to create a one-stop solution for your customer’s conversion. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume …

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Thankfully, there are a range of real, actionable steps that …

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Organic results are listings of web pages that …

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

According to Google, featured snippets especially helpful for those on mobile or searching by voice. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Many marketers are now promoting that stuff like link building is …

Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. With the nature of today’s online world being so vast, a business needs to work longer and harder in order …

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Getting placed on the first …

Conversion is a cost-effective, direct method of improving revenue. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The “About Us” section is often the most overlooked aspect of a company …

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When it comes …

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on …