Yep! Quality brand messages are authentic, responsive, and compelling. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. But if Google gets it wrong (and it does, quite often, contrary to what they might think), you …

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Ideally, all of …

The majority of people now simply go straight to Google or another search engine when they have a requirement. You can keep showing improved results month over month while you let the platform do the number crunching. Adjustments will be made with the strategies or tactics used in implementation. Many …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you are …

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Tracking things like page …

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Advertisers can track the length of ad exposure in an online game. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your …

SEOs goal is to enhance a sites traffic numbers. Instead, focus on the quality of the inbound links. If you think it's hard to be on top at the moment, just wait until five years from now! Backlinks in general are links from other websites pointing towards your site. They …

You should also make sure the keyword is usable. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and …

If you add multiple H1 tags with different keywords it becomes harder for Google to definitively extract context from the page. Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query Google use a number of different sources for …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. By …

There is a strategy behind writing solid SEO content,and it is more than just plain old keyword research and fill in the blanks. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need …

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won't get where you want them to go. For a list of known web spiders, see http://www.user-agents …

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Invalid HTML can cause problems to users …

Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. The fastest and most effective way to achieve this goal is by developing quality links to your website. You can write …

However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. A claim of superiority based on a product's specific attribute or …

Organizational structure can play a significant role in SEO. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. There's no need to obsess over SEO throughout the whole content creation …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Search engine optimization (SEO) is …

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. The size of the account affects the selection of an in-house team versus an Press releases are some of the least-appreciated backlink tactics out …

Overall, your expectation when you clicked on the link is that you would find what you needed. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. There …

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Deciders are individuals who authorize the purchase decisions. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should …

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. I quite like having the brand at the end of the page title, but depending on the length of …

The number of different media used in a campaign also influences effectiveness. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope …

Individuals gather external information from a variety of sources, including friends, relatives, experts, books, magazines, newspapers, advertisements, in-store displays, salespeople, the internet, and social media. Publish quality content. This is no longer the case. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Your best bet is to choose keywords most closely aligned to your website with …

If you're doing everything outlined in Google's E-A-T guidelines, then you're creating informative, useful, high-quality content that your audience wants and helping them accomplish a task (e.g., acquiring knowledge, buying a product). Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive …

Marketers utilize social media to entice people to visit retail locations, such as restaurants or car dealerships. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Using heading in your page structure can have a big impact on searchability. Search engines use …

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands …

What is a search engine optimization strategy? When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. To rank top on first page of Google …

The customer typically will not develop loyalty to a brand without sufficient knowledge. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget …

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. That means the days of the Yellow Pages, door knockers and telemarketers are over. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Word-of-mouth endorsements have changed. Some agencies provide specialized services. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your …

Which keywords are the fastest to page 1? Fastest to the top 5? The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's …

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. In fact, after years …

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Although many marketers don't agree …

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Each robots.txt file only applies to URLs with the same protocol, subdomain …

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. In its efforts to eliminate …