Sometimes you just have to be creative. On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content. People with even the most basic idea of how online marketing works would have heard of search engine optimization (SEO). In SEO …

This means that the category pages send some equity to the product pages, making them stronger. The output of the implementation phase can be several artifacts detailing any new technical knowledge gained, problems encountered, and lessons learned. The key is to make sure that this optimization doesn't stick out like …

Each domain has an assigned reporting day that coincides with the first day that a Domain Authority campaign was set up. Google is really focused on evaluating the usefulness of content. This part of why having a blog can help build authority. To save costs, marketers can automate tweets so …

There's an art to properly optimizing a website with keywords. Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an …

There's essentially no argument that can be made to discount analytics as a core part of SEO programs. They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. Even in the digital age, the need …

Machine learning is a part Google's algorithms. Your title tag appears at the top of the browser and as the headline in search engine result snippets. A well designed website will include pictures and text with a few keywords used in context within your website or blog. Only for marketing …

The big cypress for which the park was named was discovered in 1949 within the mostly inaccessible swamp in this area. The following year, a small expedition from the Division of Forestry returned to the tree and took its mea- surements—39 feet, 8 inches in circumference and 122 feet …

These can be a great way to structure content within the content itself, rather than relying completely on the webpage's presentation. There's no such thing as inspiration unless you like to talk about writing instead of writing. Either way, there are strategies you can use to recover from your ranking …

Tell a Friend scripts allow site visitors to e-mail others a link to your site. Many times, content sharing is the key goal in of a social marketing program. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of …

Just take a moment and head over to Google for a quick search for your business. There hasn't been any content published on the site in the past few months (which shows that the owner may be more open to selling). Rich snippets are highly important for attracting more links …

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they're asking in as concise and an informative way possible. Sometimes, it takes a …

Try using more headings, images, and bullets to break up your content rather than putting it in a slider. Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's …

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR firm to reap the rewards …

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. However, depending on the plugins you have installed, some functionalities might suffer from the change. For example, if you have one set of people working only on national SEO and another set working exclusively on …

As an alternative, you can even contact an agency who's willing to offer you individual elements of a full-fledged service at a discounted rate. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? This is what we …

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. Duplicate content is an important issue to check for during your SEO audit …

Whilst there are many commonalities with traditional SEO, there are some specific tactics required for local businesses. The output of the maintenance phase is a confirmation of all the SEO work performed, in addition to any problems encountered and any lessons learned. Although they do not count as a ranking …

You can also view how many links you've gained or lost over a specific period of time, and of course, see the actual links pointing to you. More leads should bring additional sales and opportunities. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising …

By going through and properly verifying each site in one Search Console account, then setting unique country locations for each domain, Google will quickly learn to identify your ccTLD's for their appropriate location and trust them just as much as your main site. Novices might include your friends, neighbors, children …

Avoid the temptation to use pop-ups. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. A logo contributes an additional aspect to a brand's image. There have been a number of debates over the years about the …

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Along the way, I've also discussed how things were in the past. Gather and analyze data on 'user intent' to understand what exactly a reader …

You can never copy them, of course. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Are you doing this yourself in short bursts? Major problems might need a different approach, including getting a second SEO opinion or going back to …

Typically, part of the answer is by targeting less popular keywords. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. When people want to find information, they type or say words related to what they're looking for. Be sure to includes …

This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of your images. If you want to become a Google SEO expert, you can follow an SEO course from a third-party provider and get …

Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Why is my site ranked above the fold? Google's …

Google cares about local sites and web references that users engage with and occur on pages on some amount of prominence. that search engines understand the new site and what it should rank for). Your content won't have a chance to rank if your code is telling Google to ignore …

Instead of creating content, a lot of websites should be focused on cleaning content. The new way of using long-tail keywords is fundamentally similar. Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in …

Trust also ties into Google's YMYL concept. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Think of SEO like a phone book or …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further A recommendation by a friend, family member, or acquaintance carries greater credibility than an advertisement. If you want your pages to be considered high quality, you …

Yep! Quality brand messages are authentic, responsive, and compelling. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. But if Google gets it wrong (and it does, quite often, contrary to what they might think), you …

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Ideally, all of …

The majority of people now simply go straight to Google or another search engine when they have a requirement. You can keep showing improved results month over month while you let the platform do the number crunching. Adjustments will be made with the strategies or tactics used in implementation. Many …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you are …

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Tracking things like page …

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Advertisers can track the length of ad exposure in an online game. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your …

SEOs goal is to enhance a sites traffic numbers. Instead, focus on the quality of the inbound links. If you think it's hard to be on top at the moment, just wait until five years from now! Backlinks in general are links from other websites pointing towards your site. They …