Facts about nofollow links that will make you think twice

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Word-of-mouth endorsements have changed. Some agencies provide specialized services. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your …

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Who else wants to be successful with keyword density

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. In fact, after years …

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SEO Errors and How to Remedy Them

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Although many marketers don't agree …

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Winning marketing strategies for stickiness

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. In its efforts to eliminate …

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Let's talk about rankings

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). To improve content performance, brands need to stop producing content …

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Make content your centre of attention

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Too many …

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A few words on content

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. These recommendations are more no-brainers. Facebook is the most well-known general social networking site.

Create …

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Is this the end of blogs as we know it?

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your …

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Design + stickiness = Greatness

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Reasons why you cannot learn SEO well

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? You probably entered a phrase or question in a search engine. By simplifying on-page content and a website's architecture, users …

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How to really understand hits

For example, imagine that you have a technical product in the B2B (business to business) space. The list goes on! Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text …

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Be mindful of link research

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There …

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Never underestimate the influence of javascript

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. That’s OK! The modern SEO seems to be focusing more on user experience. Firstly, it’s worth …

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Create content about authority sites

The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. You …

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Layout, formatting and forums combine to make great SEO

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Questions to ask about analytics

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to …

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Pay particular attention to onsite SEO when performing an audit

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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How do you feel about analytics now?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. This is one of the many reasons why trust between your businesses is …

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Latest developments in gateway sites

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Cutting down on load time can really help to improve your entire online presence as well. There are many theories, some backed by data, that show Google …

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Hidden facts about CTR

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Backlinks from relevant sites in your niche are also worth significantly more …

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Thinking about stickiness makes everything OK

As we embrace new technologies, we must also learn how to optimize for them. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable …

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Difficult things about keyword research

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its …

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Emphasizing fast results by using duplication

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Ensure the number of visits and new visitors from within your target market is …

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Create an Engaging Web Presence by the use of analysis

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

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Small but important things to observe about googlebot crawlers

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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It’s about relevancy, and relevancy only

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes …

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The ultimate revelation of static pages

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

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Make landing pages a priority

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Try to vary the lengths of …

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Maybe page impressions will be a thing of the past

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The more you can use the content you create, the more valuable it becomes. With evergreen …

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Start simple, but don't forget splogs

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well …

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This year will be the year of forums

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Effect of keyword density on the SERPs

Try to create a one-stop solution for your customer’s conversion. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume …

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How to diagnose forums related issues

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Thankfully, there are a range of real, actionable steps that …

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