Search engine health checks should look at blogs

The number of different media used in a campaign also influences effectiveness. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope …

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One element of your strategy should look at social media

Individuals gather external information from a variety of sources, including friends, relatives, experts, books, magazines, newspapers, advertisements, in-store displays, salespeople, the internet, and social media. Publish quality content. This is no longer the case. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the …

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Having fun with widgets

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Your best bet is to choose keywords most closely aligned to your website with …

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Questions to ask about SERPs

If you're doing everything outlined in Google's E-A-T guidelines, then you're creating informative, useful, high-quality content that your audience wants and helping them accomplish a task (e.g., acquiring knowledge, buying a product). Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive …

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This story about rankings will haunt you forever

Marketers utilize social media to entice people to visit retail locations, such as restaurants or car dealerships. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Using heading in your page structure can have a big impact on searchability. Search engines use …

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Nuts and bolts SEO tactics

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands …

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What your mum didn't tell you about dynamic pages

What is a search engine optimization strategy? When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. To rank top on first page of Google …

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Don't Stuff Your Content with Keywords

The customer typically will not develop loyalty to a brand without sufficient knowledge. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget …

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Facts about nofollow links that will make you think twice

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Word-of-mouth endorsements have changed. Some agencies provide specialized services. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your …

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Who else wants to be successful with keyword density

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. In fact, after years …

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SEO Errors and How to Remedy Them

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Although many marketers don't agree …

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Winning marketing strategies for stickiness

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. In its efforts to eliminate …

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Let's talk about rankings

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). To improve content performance, brands need to stop producing content …

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Make content your centre of attention

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Too many …

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A few words on content

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. These recommendations are more no-brainers. Facebook is the most well-known general social networking site.

Create …

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Is this the end of blogs as we know it?

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your …

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Design + stickiness = Greatness

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Reasons why you cannot learn SEO well

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? You probably entered a phrase or question in a search engine. By simplifying on-page content and a website's architecture, users …

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How to really understand hits

For example, imagine that you have a technical product in the B2B (business to business) space. The list goes on! Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text …

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Be mindful of link research

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There …

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Never underestimate the influence of javascript

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. That’s OK! The modern SEO seems to be focusing more on user experience. Firstly, it’s worth …

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Create content about authority sites

The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. You …

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Layout, formatting and forums combine to make great SEO

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Questions to ask about analytics

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to …

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Pay particular attention to onsite SEO when performing an audit

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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How do you feel about analytics now?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. This is one of the many reasons why trust between your businesses is …

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Latest developments in gateway sites

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Cutting down on load time can really help to improve your entire online presence as well. There are many theories, some backed by data, that show Google …

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Hidden facts about CTR

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Backlinks from relevant sites in your niche are also worth significantly more …

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Thinking about stickiness makes everything OK

As we embrace new technologies, we must also learn how to optimize for them. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable …

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Difficult things about keyword research

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its …

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Emphasizing fast results by using duplication

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Ensure the number of visits and new visitors from within your target market is …

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Create an Engaging Web Presence by the use of analysis

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

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Small but important things to observe about googlebot crawlers

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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It’s about relevancy, and relevancy only

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes …

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