Layout, formatting and SERPs combine to make great SEO

Try using more headings, images, and bullets to break up your content rather than putting it in a slider. Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's …

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The death of rankings

From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR firm to reap the rewards …

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Increase Organic Traffic by the manipulation of analytics

As an alternative, you can even contact an agency who's willing to offer you individual elements of a full-fledged service at a discounted rate. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? This is what we …

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Learning about page rank is not difficult if you have a good teacher

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. Duplicate content is an important issue to check for during your SEO audit …

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The worst advice I've heard about javascript

Whilst there are many commonalities with traditional SEO, there are some specific tactics required for local businesses. The output of the maintenance phase is a confirmation of all the SEO work performed, in addition to any problems encountered and any lessons learned. Although they do not count as a ranking …

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Things to avoid when dealing with 301 redirects

You can also view how many links you've gained or lost over a specific period of time, and of course, see the actual links pointing to you. More leads should bring additional sales and opportunities. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising …

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Winning tactics for search engine spiders

By going through and properly verifying each site in one Search Console account, then setting unique country locations for each domain, Google will quickly learn to identify your ccTLD's for their appropriate location and trust them just as much as your main site. Novices might include your friends, neighbors, children …

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Is this the end of walled garden sites as we know it?

Avoid the temptation to use pop-ups. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. A logo contributes an additional aspect to a brand's image. There have been a number of debates over the years about the …

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Never underestimate the influence of forums

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Along the way, I've also discussed how things were in the past. Gather and analyze data on 'user intent' to understand what exactly a reader …

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Things to avoid when dealing with user generated content

You can never copy them, of course. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Are you doing this yourself in short bursts? Major problems might need a different approach, including getting a second SEO opinion or going back to …

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Can I use keywords to help index my site?

Typically, part of the answer is by targeting less popular keywords. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. When people want to find information, they type or say words related to what they're looking for. Be sure to includes …

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Make content the focal point of your marketing efforts

Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Why is my site ranked above the fold? Google's …

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Actionable tips on ROI and Facebook

Google cares about local sites and web references that users engage with and occur on pages on some amount of prominence. that search engines understand the new site and what it should rank for). Your content won't have a chance to rank if your code is telling Google to ignore …

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Is bread crumbs an essential ingredient for any web site?

Instead of creating content, a lot of websites should be focused on cleaning content. The new way of using long-tail keywords is fundamentally similar. Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in …

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Actionable tips on text links and Facebook

Trust also ties into Google's YMYL concept. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. Think of SEO like a phone book or …

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The broken link-building method aided by analysis

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Difficult things about link bait

You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further A recommendation by a friend, family member, or acquaintance carries greater credibility than an advertisement. If you want your pages to be considered high quality, you …

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What are the advantages of stickiness on today's web?

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

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Aligning your goals in relation to URLs

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. Ideally, all of …

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What are the advantages of cloaking on today's web?

The majority of people now simply go straight to Google or another search engine when they have a requirement. You can keep showing improved results month over month while you let the platform do the number crunching. Adjustments will be made with the strategies or tactics used in implementation. Many …

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Aligning your goals in relation to SEM

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you are …

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Frequently Update Content/Blogs

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

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Be aware of rel=nofollow for links when working on SEO campaigns

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Advertisers can track the length of ad exposure in an online game. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

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How I improved my web crawlers in one day

SEOs goal is to enhance a sites traffic numbers. Instead, focus on the quality of the inbound links. If you think it's hard to be on top at the moment, just wait until five years from now! Backlinks in general are links from other websites pointing towards your site. They …

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Too many cooks spoil the SEO soup!

You should also make sure the keyword is usable. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and …

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Sitemap Location and Naming

If you add multiple H1 tags with different keywords it becomes harder for Google to definitively extract context from the page. Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query Google use a number of different sources for …

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Ways to tell you're suffering from an obsession with quality

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. By …

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See this SEO project through before taking on another one

There is a strategy behind writing solid SEO content,and it is more than just plain old keyword research and fill in the blanks. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need …

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Myths and misconceptions about LSI

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won't get where you want them to go. For a list of known web spiders, see http://www.user-agents …

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Unheard ways to achieve success with 301 redirects

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Invalid HTML can cause problems to users …

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Myths and misconceptions about dynamic pages

However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

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How we improved our cloaking in on week

Organizational structure can play a significant role in SEO. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. There's no need to obsess over SEO throughout the whole content creation …

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What are the merits of bread crumbs on today's web?

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. The biggest difference (as it relates to SEO) is the file conventions used on both platforms. Search engine optimization (SEO) is …

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