Focus on performance, user experience, and meta tags

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web …

more ...

SEO is a fast-changing marketing activity

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on …

more ...

Search engine health checks should look at plugins

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

more ...

Facts about link building that will make you think twice

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Think about SEO from the perspective of the minds behind Google …

more ...

This story about page rank will haunt you forever

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Google, the top …

more ...

Make a good use of web crawlers

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. For humans this will not be possible, but for search engine …

more ...

Things your competitors know about long tail search

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Once you’ve identified opportunities you’ll want to …

more ...

Thinking about citations makes everything OK

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it …

more ...


Carve out time for concentrating on LSI

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on …

more ...

Are search volumes affected by web crawlers

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Actionable changes such as getting your graphic designers to save images differently, or reducing your content …

more ...

Make gateway sites the main focus of your marketing tactics

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Your …

more ...



Things to avoid when dealing with white hat SEO

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant …

more ...

How do you feel about local search now?

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Today, queries don’t …

more ...

Maybe conversion rates will be a thing of the past

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

more ...

Are search volumes affected by text links

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat …

more ...


Headings and javascript

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Backlink quality is considered as the most important metric now than the count of backlinks. When content is optimized for SEO before it goes …

more ...

Things to avoid when dealing with duplication

As technology evolved, the use of keywords by search engines has become obsolete. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

more ...

Education is the best legacy when it comes to site submissions

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

more ...

How to really understand content

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that …

more ...

Is this the end of web portals as we know it?

Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their …

more ...

Calculate what the ROI is on calculating your ROI

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more …

more ...

Lets look at our approach to local search

For example, optimizing for speed, technical audits and mobile formatting. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your …

more ...

Things you most likely didn't know about cloaking

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. A search engine results page (SERP) typically contains 10 Web results for a query. Tell beginners what they need to know about your business or industry. If every company has …

more ...





Can a techie truly understand link bait

There’s a debate as to whether or not this really matters. The concept of ‘link’ is changing in that respect. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When developing searcher personas, you generally classify and identify search query …

more ...

Do you struggle with optimizing your posts for SEO?

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Keyword research is still useful when trying to decide on the most interesting topics for your …

more ...

Use organic outreach along with web 2.0 to make a difference

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

more ...

More importance is given to 301 redirects

Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content. Spending money on paid …

more ...


The benefits of site submissions to your search marketing strategy

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

more ...

The idea is to craft content that would answer research queries

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. By creating content and undertaking technical optimisation which works to make your domain …

more ...

Take a customer focused approach to bounce rates

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. How powerful a website is in the eyes of …

more ...

How to focus on search queries

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer …

more ...