Things to avoid when dealing with duplication

As technology evolved, the use of keywords by search engines has become obsolete. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

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Education is the best legacy when it comes to site submissions

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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How to really understand content

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you

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Is this the end of web portals as we know it?

Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their …

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Lets look at our approach to local search

For example, optimizing for speed, technical audits and mobile formatting. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your …

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Use organic outreach along with web 2.0 to make a difference

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

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More importance is given to 301 redirects

Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content. Spending money on paid …

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The idea is to craft content that would answer research queries

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. By creating content and undertaking technical optimisation which works to make your domain …

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How to focus on search queries

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer …

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Can web portals help improve my search engine placement?

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Your SEO efforts are really only as good as the …

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The mysterious world of webmaster tools

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Google follows links. Links are important. So get the word out. Reach out to other site …

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