Things about stickiness you have to experience yourself

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

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The benefits of site submissions to your search marketing strategy

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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You need to know what you’re working towards

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Follow links are links that Google bots and humans can follow. The …

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Discover the connection between user experience authority sites

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

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Myths and misconceptions about gateway sites

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

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Thinking about backlinks makes everything OK

Today, people tend not to look for products; instead, they’re looking for information. Some websites are great and are ideally search engine-friendly, but many we come across are not. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your …

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Online marketing changes quickly when it comes to URLs

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested …

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Rules for Dominating Online Search Results

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

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Great ideas about meta tags to share with your colleagues

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to …

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Reasons that people rely on search engine spiders

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Over time, as …

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The value of Google authorship

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you …

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Find out more about long tail search

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Useful tips from experts in reporting

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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What's the story about conversion rates

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of …

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Write about link exchanges

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to …

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