The backlink is one of the strongest ranking signals for any site because they indicate its authority. Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may …

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as …

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. There are a wide variety of ways of targeting PPC …

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Testing and tracking how a site is doing …

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Successful SEO requires a thorough understanding of the business itself …

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Make sure your …

There’s a debate as to whether or not this really matters. The concept of ‘link’ is changing in that respect. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When developing searcher personas, you generally classify and identify search query …

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. In the first page of results, where 90% of people remain? Like any …

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Follow links are links that Google bots and humans can follow. The …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

Today, people tend not to look for products; instead, they’re looking for information. Some websites are great and are ideally search engine-friendly, but many we come across are not. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your …

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested …

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Technical SEO work has either a direct or indirect impact …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to …

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your …

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Over time, as …

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you …

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

Search engines favor sites that follow SEO best practices and deliver consistent quality. In practice, an SEO consultant generally looks after other areas of digital marketing. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the …

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of …

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to …