This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to …

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your …

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Over time, as …

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you …

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

Search engines favor sites that follow SEO best practices and deliver consistent quality. In practice, an SEO consultant generally looks after other areas of digital marketing. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the …

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of …

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to …