Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your …
more ...Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …
more ...When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …
more ...Search engines favor sites that follow SEO best practices and deliver consistent quality. In practice, an SEO consultant generally looks after other areas of digital marketing. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the …
more ...Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to …
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