A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). A fantastic and free way to get new ideas for keywords in your niche is by …

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The best keywords are ones that don

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings …

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? That …

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. That means the days of the Yellow Pages, door knockers and …

Keeping your website

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. There are numerous methods you can use to build links some …

After putting these changes in place, we recommend going back to Google

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Providing the best content related to that topic makes you deserving of the top spot in the search engines. If you are ranked anywhere below that, the …

You can

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant …

Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their …

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. When you

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Such content doesn …

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Remember, before anything else, you need to ensure that your blog is an accurate and informative …

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. 99% of people don

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Make sure your backlinks appear to be natural. Don

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Your URL

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. There are a wide variety of ways of targeting PPC …

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Testing and tracking how a site is doing …

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Successful SEO requires a thorough understanding of the business itself …

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Make sure your …

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Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. In the first page of results, where 90% of people remain? Like any …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

Today, people tend not to look for products; instead, they

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Technical SEO work has either a direct or indirect impact …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If you don