After putting these changes in place, we recommend going back to Google

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Providing the best content related to that topic makes you deserving of the top spot in the search engines. If you are ranked anywhere below that, the …

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Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant …

Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their …

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. When you

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Such content doesn …

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Remember, before anything else, you need to ensure that your blog is an accurate and informative …

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. 99% of people don

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Make sure your backlinks appear to be natural. Don

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Your URL

While it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. There are a wide variety of ways of targeting PPC …

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Testing and tracking how a site is doing …

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Successful SEO requires a thorough understanding of the business itself …

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Make sure your …

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Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Create social media accounts with the major sites and update them regularly. Avoid being spammy …

When possible, you can string together a handful of narrowed topics into a series. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to …

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. In the first page of results, where 90% of people remain? Like any …

A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

Today, people tend not to look for products; instead, they

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Technical SEO work has either a direct or indirect impact …

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If you don

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your …

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Over time, as …

If you fail to understand your customers

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

Search engines favor sites that follow SEO best practices and deliver consistent quality. In practice, an SEO consultant generally looks after other areas of digital marketing. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the …

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to …