A few words on doorway sites

How often do you even scroll down the first page of Google, let alone click to the second page of results? There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. SEO and user experience (UX) go together. A solid SEO …

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Let's talk about white hat SEO

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Search is …

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Only build citations for real physical locations

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply …

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Make it sufficiently broad in terms of web portals

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Good meta descriptions include a call to …

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Types of site changes brought on by keyword stuffing

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it …

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Pay attention to comment spam

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. You have pages and …

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Things to avoid when dealing with javascript

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do …

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Determine the Intent of Each Keyword

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Millions of …

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What's the story about 301 redirects

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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Things your competitors know about long tail search

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Once you’ve identified opportunities you’ll want to …

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How you will benefit from RSS feeds

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Make gateway sites the main focus of your marketing tactics

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Your …

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Do you struggle with optimizing your posts for SEO?

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. It can take months to see …

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Carve out time for concentrating on canonical URLs

It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Backlinks are the so called “incoming links” that …

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Sprinkle LSI Keywords

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO …

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Emphasizing fast results by using forums

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also …

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This year will be the year of text links

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The Internet a crowded and noisy place, so when you search for something online, you’re going to get a …

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Classify the keywords you find

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles …

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Don’t forget about keyword research

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much …

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Make forums your centre of attention

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Make sure you are doing your best …

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More importance is given to gateway sites

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Structured data is essential these …

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Metrics aren't always important (and they can be harmful)

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Have a think about all the ways in which you can attract inbound links to your …

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Personalization counts: how do text links fit into this?

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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The secret behind meta tags

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Local SEO is all about promoting your site at the exact moment potential …

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Things you most likely didn't know about indexed pages

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical …

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Find a simple guide to duplication and read up about it

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. As I already stated, SEO generates valuable traffic. Make sure you have content matching what your audience is searching for. So how do you determine your competition? What should …

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