Wait. Is white hat SEO really that simple?

If there were too many banner ads placed at the top, the page may slip down in the index. Pingdom offers a great tool to help you improve site performance. Local SEO is a series of good habits we should build to make sure Google, and every search engine finds …

more ...

Don't forget duplication

Google Penguin introduced a new determination algorithm, which scouted whether or not a link was "natural." So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve domain authority without issue. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By …

more ...

The steps needed for putting link building into action

The major disadvantage here is that you'll need to adjust it every time you make changes to your site, unless you use an automatic sitemap solution which updates itself any time you publish new pages. Paid links, links received from link schemes, link wheels and blog networks, and links from …

more ...


The philosophy of conversion rates

Getting consumers involved enhances wordof-mouth communications.. The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. The larger your audience, and the more active your followers are, the …

more ...

The evolution of h1 headers in SEO

Firstly there's the generic keyword, an example of a generic keyword could be football boots. When someone attempts to access a page that no longer exists, it's called a 404 error, and they can crop up for a number of reasons. Sometimes I will block Google when using OTHER people's …

more ...

What can Instagram teach you about trust rank

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. Google is the …

more ...

SEO page title best practice

You do want to prioritize your keywords, but Google understands variations. They've built what's called a "semantic universe," which is like a spider web of related terms and synonyms. When you use terms that are similar to your keywords, your keywords get a bump too. Consequently, each page has a …

more ...

Our SEO does everything by the book

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Determine what types of content are working for you. Your site isn't going to be up 100 percent of the time. Therefore, you should consider the below-given and 7 major Google search engine …

more ...




Digital experiments: Channel testing and landing pages

Your landing pages play a huge role in your search engine optimisation efforts. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom …

more ...

Why Use Structured Data on Your Website

Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating SEO tasks on it, you need to give it importance and optimize it properly. Trends, technologies, and user behaviors change too quickly to be ignored, so …

more ...

Propagation of relevance using knowledge vault

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. Avoid salesy language in either the title or description. The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. You can circle back and …

more ...


My thoughts on blogs

Use keyword phrases in page titles, which is where Google first looks to determine which content is relevant to which search. Google takes notice when a site has a sudden influx of links, and it's generally regarded as a manipulative tactic. One place where header tags do seem to make …

more ...

Lessons I've learned from search queries

In the early days of SEO, it was typical to stuff your keywords as densely as possible into your content. For example, if you run an ice cream parlor, but all your links are coming from auto manufacturers, it could raise suspicions that you're receiving your links illegitimately, or that …

more ...



Don't go overboard at the risk of being penalized by Baidu

Google has said there is no problem with using multiple H1s. Any website today should be mobile responsive to cater to the ever-growing faction of smartphone and tablet users. Many of these tweaks and strategies involve technical changes to your site, including adjustments to your backend code and other structural …

more ...

The evolution of preferred domain in SEO

According to a survey by iProspect, more than 60% of users click on organic search results. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. And the result of this is …

more ...

Take care when dealing with googlebot crawlers

These are expert in satisfying clients demands and so are result- oriented. If the issues in the reviews are real, then deal with them. Hyper-localization is an umbrella term that includes smaller retailers offering tailored search results to a local audience, and larger retail tycoons making personalized recommendations to each …

more ...

Write a 1000+ words article about widgets

Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. Google has always put a premium on high-quality content. Decision and action tendencies constitute the conative parts of attitudes. Google puts a lot more weight on trusted …

more ...



What are the merits of meta tags on today's web?

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. I am the last one to tell a website owner that his job is to become the local SEO …

more ...

Focus on performance, user experience, and onsite SEO

Every time someone clicks on your ad, you pay the search engine. Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. One of search engine's goals are to provide the best sites for their customers, the viewers. Your Web address should appear …

more ...

Reasons that people rely on conversion rates

Consumers and businesses look for brands that offer the best value, which is a balance between quality and price. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm …

more ...

Be aware of rel=nofollow for links when working on SEO campaigns

Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Advertisers can track the length of ad exposure in an online game. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link …

more ...

The lazy way to webmaster tools

Effective database programs maintain detailed customer purchase histories. It's inevitable that users will eventually stop coming to your site. But that doesn't mean you can't do anything about it. All you need to do is send them an email. A good reliable host is extremely important for any website. Site's …

more ...


The doorway sites mystery revealed

This tag provides a description of your website or web page. Be sure to keep your domain registration information up-to-date. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Many advertisements seek to elicit emotional responses from consumers.

Make SEO campaigns …

more ...

Ways to tell you're suffering from an obsession with quality

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. By …

more ...

The lazy way to keywords

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. All this really means …

more ...

See this SEO project through before taking on another one

There is a strategy behind writing solid SEO content,and it is more than just plain old keyword research and fill in the blanks. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need …

more ...

At last - revealed: the secret to mobile search

Internal optimization refers to on-page and on-site activities. The tricky part is making users click, so how do you go about doing that? Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. SEO …

more ...

Cracking the static pages code

What factors do you need to bear in mind? Does keyword usage still apply? Stock-photos are the worst. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of …

more ...

The death of SEM

"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. Domain …

more ...