Things that make you love and hate SEM

But before that, let me make you familiar with digital marketing, Seo, and related terms. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. They compare the performance …

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Online marketing changes quickly when it comes to URLs

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested …

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Rules for Dominating Online Search Results

For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps …

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Great ideas about meta tags to share with your colleagues

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to …

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More focus is put on gateway sites

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they …

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Disambiguation, and diversity are important when it comes to keywords

In fact, Twitter.com rejected hashtags at first. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages …

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Reasons that people rely on search engine spiders

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Over time, as …

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What are Google's rules when it comes to link building?

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

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Useful tips from experts in reporting

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Create content about stickiness

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. So one of the best long-term marketing …

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