A few words on doorway sites

How often do you even scroll down the first page of Google, let alone click to the second page of results? There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. SEO and user experience (UX) go together. A solid SEO …

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Let's talk about white hat SEO

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Search is …

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Only build citations for real physical locations

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply …

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Make it sufficiently broad in terms of web portals

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Good meta descriptions include a call to …

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Types of site changes brought on by keyword stuffing

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it …

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The ultimate revelation of static pages

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

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Use GTMetrix & Pingdom To Optimize Website Speed

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) A page consisting of just a few sentences is less likely to get to the top of …

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Pay attention to comment spam

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. You have pages and …

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Things to avoid when dealing with javascript

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do …

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Carve out time for concentrating on web 2.0

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …

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Determine the Intent of Each Keyword

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Millions of …

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What's the story about 301 redirects

It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly …

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Tracking and tuning

your business’s industry is also maturing. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. I think that ranking number one these days, is more about market share and visibility than just …

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Write a 1000+ words article about backlinks

Digital marketing is a vast marketing technique which includes many other marketing tact. Instead of creating content, a lot of websites should be focused on cleaning content. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

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Improving your marketing ROI won’t happen overnight

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults …

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Things your competitors know about long tail search

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. Once you’ve identified opportunities you’ll want to …

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Remember that forums make the web go round

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. If you’ve …

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How you will benefit from RSS feeds

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Carve out time for concentrating on LSI

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on …

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Make gateway sites the main focus of your marketing tactics

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Your …

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You may be asked about indexed pages in your marketing interview

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. My guess is that these strategies will eventually be …

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Do you struggle with optimizing your posts for SEO?

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. It can take months to see …

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Give yourself a little bit of control

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Citations like these are essential when building authority and improving your site’s credibility. . Try putting into Google search terms related to your business, its products and services. So …

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Carve out time for concentrating on canonical URLs

It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Backlinks are the so called “incoming links” that …

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Use SSL Certificate To Boost Ranking

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two …

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Sprinkle LSI Keywords

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO …

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Carve out time for concentrating on conversion rates

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! On page optimization is very essential to gain visibility in the search results as without optimizing your on page …

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The infamy behind gateway sites

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. This is why an evaluation of your homepage is absolutely critical. Whether you are a fresh-faced SEO newbie just …

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