Find a simple guide to authority sites and read up about it

A strongly established image becomes difficult, if not impossible, to change. Also, the landing page's content is often limited, and you cannot write whatever you want wherever you want. That means with SEO they are essentially redundant. If you want to do good marketing, look at the SEO as an …

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Optimise your site, paying special attention to scraping

Paid software does come with someone to call (if you like waiting on hold) and someone to sue (which, as you know, can be very important). When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of …

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The death of SEO campaigns

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match …

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To get fast rankings, you need content

Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. This is especially useful when you have pages with more than one …

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SEO Errors and How to Remedy Them

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Although many marketers don't agree …

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Winning marketing strategies for stickiness

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. In its efforts to eliminate …

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A few words on content

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. These recommendations are more no-brainers. Facebook is the most well-known general social networking site.

Create …

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Never underestimate the influence of backlinks

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project …

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Protecting Your Content

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Links to sites you don't control …

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Rich, quality and unique content is the norm of today

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you add a link to your website, you are inviting users to leave your site. Repurposing your content is not just a …

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Never underestimate the influence of web portals

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. There are a number of methodologies ranging from complex formulas …

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Getting SEO to take off can take time and patience

Trust between a potential customer and a company must be present for a potential customer become a customer. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Search engines have really …

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Aligning your goals in relation to plugins

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Each page should have a title that isn …

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Maybe trust rank will be a thing of the past

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. There are various ranking factors that influence whether a website appears higher on the SERP …

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How do you feel about analytics now?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. This is one of the many reasons why trust between your businesses is …

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Education is the best legacy when it comes to text links

In itself it cannot be harmful for your SEO but what would Google prefer? Prefer information-rich pages over pages that lack content. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags …

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Types of site changes brought on by keyword stuffing

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it …

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The ultimate revelation of static pages

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

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Pay attention to comment spam

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page

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Carve out time for concentrating on web 2.0

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …

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