Make gateway sites the main focus of your marketing tactics

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Your …

more ...

You may be asked about indexed pages in your marketing interview

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. My guess is that these strategies will eventually be …

more ...


Give yourself a little bit of control

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Citations like these are essential when building authority and improving your site

more ...




Use SSL Certificate To Boost Ranking

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two …

more ...

Sprinkle LSI Keywords

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO …

more ...






This year will be the year of text links

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The Internet a crowded and noisy place, so when you search for something online, you

more ...



Make forums your centre of attention

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Make sure you are doing your best …

more ...

Invest in nofollow links

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you

more ...

Create a search marketing strategy based on quality

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. All pages on your website should be available with a maximum …

more ...

Who does the writing?

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. It

more ...


More importance is given to gateway sites

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Structured data is essential these …

more ...

Bucket brigades based on landing pages

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and …

more ...




Having fun with inbound links

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main thing we need to do to improve a sites authority is to improve its …

more ...

Discover the connection between user experience web 2.0

What Google wants to see is authoritative and relatable links talking about your site. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search …

more ...

Personalization counts: how do text links fit into this?

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

more ...

Check for broken links on your website

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Content quality is what will really change your ranking. The Web crawlers usually copy all the visited pages so that …

more ...



The secret behind meta tags

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Local SEO is all about promoting your site at the exact moment potential …

more ...

Things you most likely didn't know about indexed pages

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical …

more ...

Can web portals help improve my search engine placement?

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Your SEO efforts are really only as good as the …

more ...


Understanding hits

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren

more ...

Reasons why you cannot fully understand indexed pages

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

more ...