What are the advantages of cloaking on today's web?

The majority of people now simply go straight to Google or another search engine when they have a requirement. You can keep showing improved results month over month while you let the platform do the number crunching. Adjustments will be made with the strategies or tactics used in implementation. Many …

more ...

Make sure you know exactly what you're doing with bounce rates

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. You …

more ...

Think With the SERP In Mind

Is your homepage title tag duplicated on another web page? They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. A sitemap is another place to add in more internal links. A sitemap is a central location with links to …

more ...

Myths and misconceptions about LSI

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won't get where you want them to go. For a list of known web spiders, see http://www.user-agents …

more ...

Remember that scraping make the web go round

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. When possible, you can string together a handful of narrowed topics …

more ...




Interesting facts I bet you never knew about html

Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. In most cases, SEO specialists don't use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used …

more ...

Taboos about page rank that you should know

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness - or 'freshness' - of content is also one of Google's ranking signals. The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall …

more ...



Make your site easier to navigate by using page rank

See how your landing pages stack up against the competition. Some companies focus on consumer promotions, trade promotions, or both. Deep anchor-texted backlink are clearly marked by Google as manipulative and won't produce the same results as in the past. One hundred percent of searchers look at the first organic …

more ...

Actionable tips on conversion rates and Twitter

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. For larger websites, especially those …

more ...

Reasons that marketers love canonical URLs

When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer's shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer …

more ...

Nuts and bolts SEO tactics

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands …

more ...

Does Bing really care about link bait

Repetition makes it more likely that a particular brand will come to mind. Advertisers believe product placements lead to increased awareness and positive attitudes toward the brand. The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. The marketing professionals involved …

more ...


The death of SEO campaigns

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match …

more ...

To get fast rankings, you need content

Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. This is especially useful when you have pages with more than one …

more ...

SEO Errors and How to Remedy Them

Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing purposes. Although many marketers don't agree …

more ...


Winning marketing strategies for stickiness

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. In its efforts to eliminate …

more ...

A few words on content

The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. These recommendations are more no-brainers. Facebook is the most well-known general social networking site.

Create …

more ...

Protecting Your Content

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Links to sites you don't control …

more ...

Rich, quality and unique content is the norm of today

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you add a link to your website, you are inviting users to leave your site. Repurposing your content is not just a …

more ...


Never underestimate the influence of web portals

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. There are a number of methodologies ranging from complex formulas …

more ...

How do you feel about analytics now?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. This is one of the many reasons why trust between your businesses is …

more ...


A few words on doorway sites

How often do you even scroll down the first page of Google, let alone click to the second page of results? There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. SEO and user experience (UX) go together. A solid SEO …

more ...


Let's talk about white hat SEO

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Search is …

more ...

Only build citations for real physical locations

If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply …

more ...

Make it sufficiently broad in terms of web portals

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Good meta descriptions include a call to …

more ...

Types of site changes brought on by keyword stuffing

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it …

more ...



Pay attention to comment spam

Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. You have pages and …

more ...

Things to avoid when dealing with javascript

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do …

more ...