Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi SEO teams and paid search team of an establishment …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Cutting down on load time can really help to improve your entire online presence as well. There are many theories, some backed by data, that show Google …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic …

Google has told us for well over 10 years what is important to them and how to rank higher in search engines. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Once you have exceptional content, you …

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Ensure the number of visits and new visitors from within your target market is …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

This is one of the many reasons why trust between your businesses is so important. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The truth is that you can get bad links every …

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Google displays featured snippets in …

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Don't go overboard with your internal linking or …

In mobile searches, the first position has a 31.35 percent click-through rate. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up …

Google is constantly looking for ways to improve the quality of their search results. It is essentially free digital marketing! Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Keyword stuffing is simply the process of repeating the same keyword …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO updates depend upon Google’s algorithm updates. We all know …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. If you still think you want to tackle the SEO for your website, remember to take the time to find …

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Prioritize keywords and phrases, plurals, singulars and misspellings. This planner will also provide …

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

Let’s say an earthquake happens in a remote region of China. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Good SEO consultants …

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This …

While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on …

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Write …

You get what you want—top rankings on Google and “free” organic traffic. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted …

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings …

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? That …

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. That means the days of the Yellow Pages, door knockers and …

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. It’s not as easy to make a …

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. There are numerous methods you can use to build links some …

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Today, queries don’t …

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for …

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Link building is definitely one of …

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. When someone mentions search engines, do you automatically assume they’re talking about Google …

You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Paid ads are …

You can’t buy success. Today, in order to create an attractive and appealing landing page, you must invest in the page’s design. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow …

You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Longer content …

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques …

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant …