It increases website visibility, user traffic, conversion rate, and ROI. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to …

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. In terms of dollars spent, media advertising normally accounts for about 41 percent of a marketing communications budget. Permission marketing materials should be relevant to consumers. Some experts believe the internet is …

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your …

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. In …

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. That’s OK! The modern SEO seems to be focusing more on user experience. Firstly, it’s worth …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have …

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. That takes time. In this chapter we’re setting the stage for how to get creatively motivated to increase …

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Longer posts (1,500 words +) also enable you to provide …

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. For example, a core keyword phrase might be …

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi SEO teams and paid search team of an establishment …

There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Cutting down on load time can really help to improve your entire online presence as well. There are many theories, some backed by data, that show Google …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic …

Google has told us for well over 10 years what is important to them and how to rank higher in search engines. Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Once you have exceptional content, you …

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Ensure the number of visits and new visitors from within your target market is …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

This is one of the many reasons why trust between your businesses is so important. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. The truth is that you can get bad links every …

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Google displays featured snippets in …

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Don't go overboard with your internal linking or …

In mobile searches, the first position has a 31.35 percent click-through rate. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up …

Google is constantly looking for ways to improve the quality of their search results. It is essentially free digital marketing! Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Keyword stuffing is simply the process of repeating the same keyword …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO updates depend upon Google’s algorithm updates. We all know …

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority …

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. If you still think you want to tackle the SEO for your website, remember to take the time to find …

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Prioritize keywords and phrases, plurals, singulars and misspellings. This planner will also provide …

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

Let’s say an earthquake happens in a remote region of China. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Good SEO consultants …

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This …

While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on …

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Write …

You get what you want—top rankings on Google and “free” organic traffic. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted …