A search engine targeting strategy can mean several things. This is why keywords are so important to get right. Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. A benchmark measure establishes a starting point to be compared with …

Consumers and businesses look for brands that offer the best value, which is a balance between quality and price. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to share that enthusiasm …

Marketers design social media programs to enhance a brand's image. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. The key is to aim them at beginners and explain every single step for solving a particular problem. But, there's still …

Many sites significantly improve their rankings based on a strong internal linking strategy. Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image. You can easily find that the top-quality websites keep their followers updated with new …

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. All this really means …

Market share can still be lost. If you find this to be the case, consider breaking your content out into more topics and pages. From a marketing standpoint, you can refine a website to target a niche audience. And, if you've got the chops for it I think it's a …

Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. Core SEO tactics are a must in an effective digital marketing strategy these days. The dates traditionally included in blog post URLs do not have to be there-and by removing those …

Now's the time for any local business to raise its game. Social norms create a significant test for marketers. "Limited time" and exclusive promotional offers rarely are exclusive in reality. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it …

I am a big believer in the 80/20 rule and it's likely that 20% of the SEO will get you 80% of the results. International marketers utilize both standardization and adaptation tactics with regard to brands and products. This means when you're doing SEO, you can't just use traditional …

Stale content isn't always your fault. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered …

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Your best bet is to choose keywords most closely aligned to your website with …

If you're doing everything outlined in Google's E-A-T guidelines, then you're creating informative, useful, high-quality content that your audience wants and helping them accomplish a task (e.g., acquiring knowledge, buying a product). Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive …

Market segmentation identifies sets of business or consumer groups with distinct characteristics. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach …

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. The click-through rate on major web destinations has declined to less than one percent. Advertising can …

Marketers utilize social media to entice people to visit retail locations, such as restaurants or car dealerships. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Using heading in your page structure can have a big impact on searchability. Search engines use …

A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn't traversed by …

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. That means the days of the Yellow Pages, door knockers and telemarketers are over. You should also consider trying to rank for low-volume keywords that match your product perfectly. These are …

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Unlike in …

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. In fact, after years …

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). To improve content performance, brands need to stop producing content …

When it comes to choosing a development platform, you should consider the comfort level of the organization and the internal expertise. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. As titles …

This can be auto generated content. If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. A primary feature that keeps a brand strong occurs when …

Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. The algorithm may be applied to any collection of entities with reciprocal quotations and references. This fact isn't new: if …

How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? Writing a good description can compel a person to click on that result. Once you ensure that content is being read, focus your effort on making …

It increases website visibility, user traffic, conversion rate, and ROI. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to …

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. In terms of dollars spent, media advertising normally accounts for about 41 percent of a marketing communications budget. Permission marketing materials should be relevant to consumers. Some experts believe the internet is …

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

The first one is complete copies of a page but has multiple URLs in one website or even multiple websites that always bring you back to the same page. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your …

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. In …

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. That’s OK! The modern SEO seems to be focusing more on user experience. Firstly, it’s worth …

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have …

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. That takes time. In this chapter we’re setting the stage for how to get creatively motivated to increase …

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. Longer posts (1,500 words +) also enable you to provide …

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. For example, a core keyword phrase might be …

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …