Learn from these mistakes before you learn about 301 redirects

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

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Create a search marketing strategy based on html

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Prioritize keywords and phrases, plurals, singulars and misspellings. This planner will also provide …

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Backlink Ranking Factors

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But …

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Write a keyword-rich introduction about text links

Let’s say an earthquake happens in a remote region of China. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Good SEO consultants …

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A do-it-yourself guide to stickiness

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This …

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Increase Organic Traffic by the manipulation of metrics

While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

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Boost site speed and utilise keyword stuffing

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word …

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SEO is a fast-changing marketing activity

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on …

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Search engine health checks should look at plugins

The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings …

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What's the story about SEO campaigns

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Write …

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Things to avoid when dealing with search queries

You get what you want—top rankings on Google and “free” organic traffic. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted …

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Use an SEO Service for Link Analysis

Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings …

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Learning about indexed pages

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? That …

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More content equals better rankings and more links

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. There are numerous methods you can use to build links some …

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How do you feel about local search now?

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Today, queries don’t …

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I bet you didn't know this about plugins

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for …

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Make it sufficiently broad in terms of metrics

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Link building is definitely one of …

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Adjust your appearance in search by utilising anchor text

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. When someone mentions search engines, do you automatically assume they’re talking about Google …

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Be helpful by reporting broken links

You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Longer content …

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Building Relationships With Authoritative Local Sources

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques …

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Wait. Is mobile search really that simple?

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant …

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Calculate what the ROI is on calculating your ROI

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more …

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Can content help improve my search engine placement?

As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single …

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How to diagnose citations related issues

The world is always changing, and you have to keep up. If you do, the rewards can be great. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! By using internal linking strategically, you can boost the ranking of other …

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Quick tips regarding analysis

This phase focuses on using SEO data to make decisions about which pages hold the most value. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other …

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Include bios of different staff at different locations

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as …

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The back story of SEO

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with …

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Latest developments in search engine spiders

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Testing and tracking how a site is doing …

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Tell me more about analytics

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all …

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All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

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Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

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Why plugins matter

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance …

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Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

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Questions to ask about link exchanges

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. SEO is one of the “disciplines” that …

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