Include a question (and answer) in your content

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. This includes on-page and off-page optimizations as derived from particular strategies. Your headline is among the first things that users will …

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Reasons why marketers love walled garden sites

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

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Headings and indexed pages

Start working well ahead of any migration on getting the technical SEO of the current site into much better shape so that every time Google comes crawling, the quality is overall just a little bit better. In this example, canonical tags transfer SEO credit from duplicate URLs to the default …

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The ultimate revelation of rankings

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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How to learn about conversion rates in a few hours

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees …

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Reasons why you cannot learn SEO well

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? You probably entered a phrase or question in a search engine. By simplifying on-page content and a website's architecture, users …

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Unexpected ways web 2.0 can impact your marketing efforts

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

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Don’t forget about conversion rates

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. If you think it’s hard to be on top at the moment, just wait until five years from now! You can no longer present less information on your mobile site than on …

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Takeaway tips for long tail search

What Google wants to see is authoritative and relatable links talking about your site. Read on for more information! Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Link …

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Emphasizing fast results by using conversion rates

They figure out what your website is all about by crawling the content. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even …

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Improve engagement by utilising domain authority

Remember that your success in SEO is directly proportional to the amount of effort you exert. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Local SEO is all about promoting your site at …

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Design + analytics = Greatness

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Whatever kind of content you’re …

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The latest trends in search engine spiders

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Use attractive subheaders: Readers should be able to bounce around to seek …

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Fun with text links for now

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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How to really understand CTR

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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I urge you to think about walled garden sites

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. There are enough studies done by leading SEO experts out there that suggest that there …

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Optimize from tail to head

This is the method our client’s employ and it’s powerful. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner. During information …

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Become the online authority for your industry

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. SEO is an integral part of any digital marketing strategy. Every SEO strategy focusing on making the best website possible, will make a website more usable and …

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How do you feel about authority sites now?

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Getting placed on the first …

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The back story of link building

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Mobile traffic is important. People are searching and reading on their …

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Use organic outreach along with LSI to make a difference

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Invest in dynamic pages

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to …

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Make a good use of web crawlers

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. For humans this will not be possible, but for search engine …

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Define your goals with regards to trust rank

The reason is they have a ton of “branded search”. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they …

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Thinking about citations makes everything OK

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it …

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A service that does what you're looking for

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. The idea behind PR is that a website with more …

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How to learn about anchor text in a few hours

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple A constant work on SEO will definitely bring growth, success, and ROI. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive …

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Things about plugins you have to experience yourself

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Don’t forget about blogs

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value …

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Education is the best legacy when it comes to site submissions

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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The best way to escape Google’s Panda penalty

A high authority site will rank much faster than you. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings …

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Online marketing changes quickly when it comes to hits

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see …

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The hidden agenda of meta tags

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

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