Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. For humans this will not be possible, but for search engine …

The reason is they have a ton of “branded search”. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they …

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it …

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. The idea behind PR is that a website with more …

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple A constant work on SEO will definitely bring growth, success, and ROI. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive …

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long gone! Now, any keyword rich anchor text that you create on your own goes against Google’s guidelines. 80% of traffic to …

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value …

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

A high authority site will rank much faster than you. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings …

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see …

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Lists are …

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. When you’re spending …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. For instance, most searchers don’t just simply search once, click on some websites …

First, stop assuming SEO is dead because the rules changed. Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search …

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your …

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile …

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. If you aren’t seeing a positive ROI …

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

Some lasts a year or two. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Every time someone clicks on your ad, you pay the search engine. When you delete …