Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. Lists are …

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. When you’re spending …

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an …

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. For instance, most searchers don’t just simply search once, click on some websites …

First, stop assuming SEO is dead because the rules changed. Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search …

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your …

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile …

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. If you aren’t seeing a positive ROI …

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

Some lasts a year or two. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Every time someone clicks on your ad, you pay the search engine. When you delete …