The latest trends in CTR

There are a lot of SEO experts looking for strategies that will give them advantage over their competition. You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. Interactive …

more ...

Why plugins matter

If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS …

more ...

Learn to do conversion rates like a pro

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that …

more ...



Make content your centre of attention

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Too many …

more ...

What can you do about URLs right now?

And so, it just takes experience. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing …

more ...

Here's what industry insiders think about meta tags

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. Flash, undoubtedly tempts attraction, but it has the bad side …

more ...


Beginner's guide to web portals

Recent research regarding consumer-generated advertising reveals several trends. Backlink quality is considered as the most important metric now than the count of backlinks. You could pay for ads - but is this really a viable (affordable) long-term solution? Company leaders expect tangible results from promotional campaigns and marketing programs.

What's the …

more ...




LSI is a bit like search engines using word association

H tags tell the search engine bots which parts of your site are the most important. Are they keywords related to my lead-generating content? Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you …

more ...



Great ideas about analytics to share with your colleagues

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything …

more ...

Myths and misconceptions about backlinks

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google

more ...


Thinking about stickiness makes everything OK

As we embrace new technologies, we must also learn how to optimize for them. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. High-speed keyword research is keyword research that

more ...



How you will benefit from non reciprocal links

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Google follows links. Links are important. So get the word out. Reach out to other site owners

more ...



Maybe page impressions will be a thing of the past

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The more you can use the content you create, the more valuable it becomes. With evergreen …

more ...

More focus is put on reporting

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you

more ...


Find out more about authority sites

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When it comes …

more ...





Think about duplication from the start

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Answering the question

more ...