Be clear, truthful and accurate when it comes to search engine spiders

This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. Deciders are individuals who authorize the purchase decisions. Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should …

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Simple Tips for using sitemaps to get ahead of your Competition

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Please include link bait when planning your online marketing strategy

Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. Your website URL …

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Keywords that you're not already targeting

Put it on your business truck! Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). Distinct pages are an absolutely essential part of any search engine optimisation, and that remains true for …

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Things to avoid when dealing with conversion rates

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Links to page resources such as images …

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What your mum didn't tell you about dynamic pages

What is a search engine optimization strategy? When you notice what isn't good on your website, start improving (technical and textual). Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. To rank top on first page of Google …

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Facts about nofollow links that will make you think twice

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Word-of-mouth endorsements have changed. Some agencies provide specialized services. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your …

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Decay effects of SEO

If you lose direction, you'll end up wasting money. Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends cultural differences. Recent technological developments have altered the levels of power held bymembers of the channel. Sitelinks can be a little bit of a double-edged sword …

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Things that make you love and hate link bait

The biggest and most obvious "no-no" is the buying of links. You should never pay for a link. Ever. These are old "black hat" link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. By spring 2013, Facebook and Google …

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Improve engagement by utilising javascript

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. If you’re curious how dominant a site is in the …

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Increase Organic Traffic by the manipulation of ROI

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Things that make you love and hate web 2.0

You don’t have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more …

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Pay particular attention to onsite SEO when performing an audit

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Measure and Improve by paying attention to LSI

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. One of the simplest and most effective ways of making …

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Hidden facts about CTR

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Backlinks from relevant sites in your niche are also worth significantly more …

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What's the story about organic links

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Are search volumes affected by link research

With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic …

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Start simple, but don't forget splogs

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well …

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Reasons that people rely on webmaster tools

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above …

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Here's what industry insiders think about link building

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Backlinks are #1 signal that Google considers for ranking …

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I urge you to think about keyword research

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can …

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People still ask me about rankings and its importance today

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use …

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How do you feel about duplication now?

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Anchor text has been a huge talking point within SEO for many years now. The best directories are the ones that also provide useful information for your potential customers. There are several …

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Things to avoid when dealing with anchor text

The advent of Global economy nearly makes every business have an online presence. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm …

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Contribute to the conversation

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. It remains informative and retains its original quality. If your online business isn’t taking advantage of …

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Quick tips regarding doorway sites

The advent of Global economy nearly makes every business have an online presence. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. There’s a difference between desktop SEO and mobile SEO, but the …

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Bucket brigades based on indexed pages

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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I urge you to think about SEO

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Be clear, truthful and accurate when it comes to comment spam

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long …

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How to really understand content

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that …

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Unconventional knowledge about CTR that you won't find in books

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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