Reasons that people rely on webmaster tools

If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above …

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Here's what industry insiders think about link building

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Backlinks are #1 signal that Google considers for ranking …

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I urge you to think about keyword research

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can …

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People still ask me about rankings and its importance today

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use …

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How do you feel about duplication now?

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Anchor text has been a huge talking point within SEO for many years now. The best directories are the ones that also provide useful information for your potential customers. There are several …

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Things to avoid when dealing with anchor text

The advent of Global economy nearly makes every business have an online presence. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm …

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Contribute to the conversation

It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. It remains informative and retains its original quality. If your online business isn’t taking advantage of …

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Quick tips regarding doorway sites

The advent of Global economy nearly makes every business have an online presence. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. There’s a difference between desktop SEO and mobile SEO, but the …

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Bucket brigades based on indexed pages

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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I urge you to think about SEO

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Be clear, truthful and accurate when it comes to comment spam

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long …

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How to really understand content

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that …

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Unconventional knowledge about CTR that you won't find in books

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Reasons why marketers love organic links

If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. First, improved search engine rankings will ultimately drive more organic traffic to your website. In part …

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Succeeding in SEO means paying attention to SERPs

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Content quality is what will really change your ranking. Whether the feedback is positive …

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Links are a quality-over-quantity thing

For example, optimizing for speed, technical audits and mobile formatting. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. With so much crap content on the web, Google doesn’t want to waste space indexing it. On-page content …

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Maybe static pages will be a thing of the past

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. In fact, Google asked these questions along with some others before releasing their highly publicized Panda update earlier this year. Remember that search engines evaluate each important page area or inbound link separately …

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More focus is put on gateway sites

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they …

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Disambiguation, and diversity are important when it comes to keywords

In fact, Twitter.com rejected hashtags at first. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages …

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