All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

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Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

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Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

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Questions to ask about link exchanges

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. SEO is one of the “disciplines” that …

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Find out more about keyword stuffing

Backlinks are hyperlinks that point back to your website. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a …

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Go long-tail and forget reporting

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Did you know Google uses …

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Bucket brigades

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Search traffic is among the best …

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How to really understand inbound links

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make …

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Expand your anchor text as necessary

If it does, you will literally be printing money. If your business has a physical location (address), open the Google My Business page. Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any …

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Take a customer focused approach to bounce rates

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. How powerful a website is in the eyes of …

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Check your website for outdated plugins, themes or code

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. Google has announced that, starting in July 2018, page speed will be a ranking …

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Make a good use of hits

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. As technology evolved, the use of keywords by search engines has become obsolete. Meta descriptions are technically HTML attributes …

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Things your competitors know about plugins

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to …

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Adjust your appearance in search by utilising offsite SEO

On-site optimization is all about publishing awesome stuff in the first place. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes …

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