Why plugins matter

If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS …

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Learn to do conversion rates like a pro

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. How relevant is your product page or category page to the search term? This is a huge ranking factor that's often neglected. Stick to keywords that …

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Make content your centre of attention

If the search term is popular, chances are you will see a lot of ads posted alongside or even mixed in with the organic search results. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Too many …

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What can you do about URLs right now?

And so, it just takes experience. Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing …

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Here's what industry insiders think about meta tags

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. Flash, undoubtedly tempts attraction, but it has the bad side …

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Beginner's guide to web portals

Recent research regarding consumer-generated advertising reveals several trends. Backlink quality is considered as the most important metric now than the count of backlinks. You could pay for ads - but is this really a viable (affordable) long-term solution? Company leaders expect tangible results from promotional campaigns and marketing programs.

What's the …

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Reasons why you cannot learn googlebot crawlers well

SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Now you’re definitely going to rank for your keywords. You should have a clear hierarchy to your site and if you …

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The broken link-building method aided by keyword research

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate …

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LSI is a bit like search engines using word association

H tags tell the search engine bots which parts of your site are the most important. Are they keywords related to my lead-generating content? Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you …

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Move inline scripts and styles into separate files

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! Use Different Kinds Of Keyword – There are four main kinds of keyword which …

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Great ideas about analytics to share with your colleagues

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything …

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Myths and misconceptions about backlinks

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement …

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Thinking about stickiness makes everything OK

As we embrace new technologies, we must also learn how to optimize for them. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable …

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The best advice I've listened to about inbound links

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it …

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Why tell someone when you can easily prove it to them?

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and …

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How you will benefit from non reciprocal links

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites …

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Putting it All Together

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only …

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Maybe page impressions will be a thing of the past

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The more you can use the content you create, the more valuable it becomes. With evergreen …

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More focus is put on reporting

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only …

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Meaty meta descriptions may affect your nofollow links tactics

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the …

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Find out more about authority sites

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When it comes …

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Make it sufficiently broad in terms of quality

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. When it comes to SEO, there are a so many different techniques and methods that …

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Establish your position regarding SERPs

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. We found that product …

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Think about duplication from the start

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Answering the question “what is Negative SEO …

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Create Expert Content

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and …

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High advertisement ratio can be mitigated by using link bait

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in …

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This SEO bird is definitely not going to fly

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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To get fast rankings, you need 301 redirects

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking …

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