Create Expert Content

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and …

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High advertisement ratio can be mitigated by using link bait

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in …

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This SEO bird is definitely not going to fly

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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To get fast rankings, you need 301 redirects

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking …

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How to focus on search queries

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer …

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It’s a win-win strategy with an emphasis on link exchanges

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable …

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Tactics around keyword stuffing

When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can …

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A few words on SEM

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Myths and misconceptions about CTR

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Use keywords in the URL of …

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Reasons that people rely on domain authority

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February …

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Write about sitemaps

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Understanding static pages

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one …

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Aligning your goals in relation to blogs

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish …

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