Myths and misconceptions about backlinks

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement …

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Thinking about stickiness makes everything OK

As we embrace new technologies, we must also learn how to optimize for them. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable …

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The best advice I've listened to about inbound links

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it …

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Why tell someone when you can easily prove it to them?

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and …

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How you will benefit from non reciprocal links

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites …

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Putting it All Together

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only …

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Maybe page impressions will be a thing of the past

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. The more you can use the content you create, the more valuable it becomes. With evergreen …

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More focus is put on reporting

As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only …

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Meaty meta descriptions may affect your nofollow links tactics

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the …

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Find out more about authority sites

Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When it comes …

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Make it sufficiently broad in terms of quality

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. When it comes to SEO, there are a so many different techniques and methods that …

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Establish your position regarding SERPs

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. We found that product …

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Think about duplication from the start

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Answering the question “what is Negative SEO …

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Create Expert Content

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and …

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High advertisement ratio can be mitigated by using link bait

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in …

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This SEO bird is definitely not going to fly

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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To get fast rankings, you need 301 redirects

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking …

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How to focus on search queries

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer …

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It’s a win-win strategy with an emphasis on link exchanges

It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable …

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Tactics around keyword stuffing

When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can …

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A few words on SEM

Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very …

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Myths and misconceptions about CTR

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Use keywords in the URL of …

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Reasons that people rely on domain authority

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February …

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Write about sitemaps

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Understanding static pages

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one …

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Aligning your goals in relation to blogs

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish …

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