The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. By …

What factors do you need to bear in mind? Does keyword usage still apply? Stock-photos are the worst. Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of …

"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. Domain …

Setting goals enhances the probability that social media marketing investments will succeed. In simpler terms meaning how high you rank on a search engine. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can …

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and "understand" the contents of each page. While your content marketing should be crafted carefully to meet SEO …

Thin content can be defined as content with little or no added value. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. On top of that, their major updates, like Panda and Penguin, previously …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Large organizations typically seek comanaged and managed hosting arrangements. Search drives an incredible amount of …

For experienced marketing teams, the content creation process has become a high-level assembly line. During information retrieval, searchers often change focus to different aspects of their tasks. It may not be a good idea to link to the website from footers or sidebars. Basically, you are creating a piece of …

Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. Core SEO tactics are a must in an effective digital marketing strategy these days. The dates traditionally included in blog post URLs do not have to be there-and by removing those …

They are held accountable for expenditures of marketing communications dollars. A quote, especially from a celebrity or influencer, can be excellent fodder for a headline. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is …

High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Singleword domain names can sell for millions of dollars. Providing the best content related to …

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Your best bet is to choose keywords most closely aligned to your website with …

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as 'votes', forcing SEO link juice and increasing the page rank of …

Manufacturers use advertising to accompany trade and consumer promotions, such as theme packaging or combination offers. This phase comprises two broad areas of work effort: internal and external optimizations. A scannable article is a readable article, and a readable article is one that's more likely to perform well in the …

Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. People don't read on the web; they scan. To make scanning easier …

Some types of content have a built-in expectation of frequency that you should adhere to. In return, search engines reward helpful websites with better search rankings. If you're stuck and can't come up with a good headline, look to your competitor's content for inspiration. In summary, it is not a …

The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. The lifetime value figure for a customer or market segment …

Market segmentation identifies sets of business or consumer groups with distinct characteristics. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach …

An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Search engines know exactly what people click …

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. Keep page layout as simple and intuitive as possible. Google does have a very …

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. The SEO process is always in motion. The extent to which an information search will be undertaken is partially determined by the ability to search. Since the very earliest …

The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! It is up to your site's content to welcome and retain that visitor. There are no concrete, scientific, or quantitative methods available …

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. The click-through rate on major web destinations has declined to less than one percent. Advertising can …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. As a result, about 70 percent of consumerssay friends and families are a primary source of information regarding various brands.14Understanding these shifts in channel power has become essential. Once the searcher …

The major engines do not announce everything they consider when calculating results. Ensure the number of visits and new visitors from within your target market is increasing. A critical mass of online appearances lends your site credibility. The header is given more weight than the footer and typically the body …

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Brands carry both tangible and intangible elements. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. In the recent years, Google …

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

The conative component consists of the individual's intentions, actions, or behavior. This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. At the time of this writing, The problems with free hosts are multifold. Or the second page, where a mere 10% of users wander …

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. To increase your CTR, create a custom description that describes what your page is about and what the reader …

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Unlike in …

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it's title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh …

International challenges in social media include language differences, social norms, and technological complications. It is all about time. Long titles aren't displayed in full in search results which can be unhelpful to users. Never underestimate the power of internal linking.

Are search volumes affected by bread crumbs

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. In fact, after years …

Your web application is either designed in-house or is a third-party tool. In recent years, the ways marketing professionals approach ethnic marketing have changed. In new task purchasing situations, members of the buying center tend to go through each of the seven steps as part of the buying decision-making process …

Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Find the best blogs in your industry and ask them if you can write a post for them. Trust your gut where you see signs of growth. When done …

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). To improve content performance, brands need to stop producing content …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Then why trust your Web site to a novice? Figure out how you want to be known, and how you'd like to be found …

This can be auto generated content. If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. A primary feature that keeps a brand strong occurs when …

Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with …