Then your rankings don't really matter. Repetition helps increase consumer ad recall as well as brand recall. Consumers often remember taglines and identify them with specific brands. Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences.

Invest in Great Content …

It increases website visibility, user traffic, conversion rate, and ROI. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to …

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Chances are, there are a number of sites that cover topic areas similar …

For example, imagine that you have a technical product in the B2B (business to business) space. The list goes on! Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text …

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for …

Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are …

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

That takes time. For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. The main aim of your content should still be to provide value …

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. There are hundreds of …

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Remember, the very nature of the ever-shifting SEO …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that …

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. When a visitor looks at your …

Producing content for search engines is also content marketing, list building, and relationship marketing. This means that there is no unique content on these pages. Creating content that serves a need is the best way to improve web ranking. Targeting the wrong keywords is one of the worst mistakes that …

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …

You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. I will focus on the aspect of the sponsored results (PPC – Pay Per Click) and how we can improve our position in these results using SEO (Search …

There are many successful blogs out there with incredibly popular and well converting giveaways. This is one of the easiest and more effective methods in use today. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Any link to another …

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this …

But why is that important? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Mobile is becoming more popular every year. Does this really matter? I …

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Some websites are great and are ideally search engine-friendly, but many we come across are not. Google RankBrain is perhaps the greatest invention/best algorithm so …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

Google is constantly looking for ways to improve the quality of their search results. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. 40% of all sales could be online by 2020. You need to advertise to …

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. Don't go overboard with your internal linking or …

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

In mobile searches, the first position has a 31.35 percent click-through rate. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up …

Google is constantly looking for ways to improve the quality of their search results. It is essentially free digital marketing! Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Keyword stuffing is simply the process of repeating the same keyword …

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific …

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. The SEO updates depend upon Google’s algorithm updates. We all know …

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Try to vary the lengths of …

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. With so much crap content on the web, Google …

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. The key to success is balancing risk with reward and keeping a …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Prioritize keywords and phrases, plurals, singulars and misspellings. This planner will also provide …

Try to create a one-stop solution for your customer’s conversion. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume …

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Thankfully, there are a range of real, actionable steps that …

You can stop improving certain pages, but the site as a whole can always be improved. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Backlinks refer to any inbound link to your website, which is when another site links …

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Sitelinks can be a little bit of …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially …

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Make it as easy as possible for users to go from general content to the more specific content they want on …