How you will benefit from static pages

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products …

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Bucket brigades based on local search

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or …

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How do you feel about local search now?

Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Today, queries don’t …

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I bet you didn't know this about plugins

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for …

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IncludE benefits in your subheadings

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Both search engines and readers like …

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Maybe conversion rates will be a thing of the past

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Are search volumes affected by text links

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat …

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Make it sufficiently broad in terms of metrics

Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Link building is definitely one of …

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Things to avoid when dealing with duplication

As technology evolved, the use of keywords by search engines has become obsolete. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

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Write a 1000+ words article about comment spam

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. We use keyword research to identify potentially useful queries for which a site …

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How to learn about rankings in a few hours

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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How do I make sure results are guaranteed and long-term?

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Providing the best content related to that topic makes you deserving of the top spot in the search engines. If you are ranked anywhere below that, the …

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Be helpful by reporting broken links

You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Longer content …

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Building Relationships With Authoritative Local Sources

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Much more is coming. However, there are limited techniques …

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How you will benefit from white hat SEO

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them …

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Is this the end of web portals as we know it?

Social media was new and trying to establish itself. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their …

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Create a search marketing strategy based on content

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. When you’re looking at a competitor’s web page source code …

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This year will be the year of webmaster tools

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Such content doesn …

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Can content help improve my search engine placement?

As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single …

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How to diagnose citations related issues

The world is always changing, and you have to keep up. If you do, the rewards can be great. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! By using internal linking strategically, you can boost the ranking of other …

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Quick tips regarding analysis

This phase focuses on using SEO data to make decisions about which pages hold the most value. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other …

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The back story of SEO

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with …

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Tell me more about analytics

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all …

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All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

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Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

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Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

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Latest developments in canonical URLs

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Successful SEO requires a thorough understanding of the business itself …

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Learn from these mistakes before you learn about splogs

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …

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Questions to ask about link exchanges

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. SEO is one of the “disciplines” that …

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Can a techie truly understand link bait

There’s a debate as to whether or not this really matters. The concept of ‘link’ is changing in that respect. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When developing searcher personas, you generally classify and identify search query …

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Take care when dealing with conversion rates

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don’t want to go crazy, but a few smart internal links with …

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Do you struggle with optimizing your posts for SEO?

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Keyword research is still useful when trying to decide on the most interesting topics for your …

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Find out more about keyword stuffing

Backlinks are hyperlinks that point back to your website. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a …

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