Concentrate on actionable search queries

Google's mission is to organize the worlds' information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with …

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Expand your dynamic pages as necessary

Almost every business with international expansion on the brain will end up conducting some sort of market research. With SEO, your website's visibility increases when search engines crawl your website. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to …

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Things you most likely didn't know about quality

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Google has no problem …

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Still have questions about SEO, or did I leave something out?

It increases website visibility, user traffic, conversion rate, and ROI. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to …

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Google ranking factors can be affected by onsite SEO

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Chances are, there are a number of sites that cover topic areas similar …

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How to really understand hits

For example, imagine that you have a technical product in the B2B (business to business) space. The list goes on! Your website is only as strong as your weakest link, so, the more pages you have

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Latest developments in keyword density

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. The SEO people …

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Is this the end of link research as we know it?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Can a techie truly understand 301 redirects

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Remember, the very nature of the ever-shifting SEO …

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Establish your position regarding gateway sites

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. When a visitor looks at your …

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Tactics around organic links

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Blogging is a leading source of …

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Layout, formatting and domain authority combine to make great SEO

There are many successful blogs out there with incredibly popular and well converting giveaways. This is one of the easiest and more effective methods in use today. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Any link to another …

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Create an Engaging Web Presence by the use of analysis

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets …

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Small but important things to observe about googlebot crawlers

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website

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What everyone ought to know about splogs

Google is constantly looking for ways to improve the quality of their search results. It is essentially free digital marketing! Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Keyword stuffing is simply the process of repeating the same keyword …

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Make landing pages a priority

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Try to vary the lengths of …

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This year will be the year of forums

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language

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