Tell me more about analytics

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all …

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All you wanted to know about text links but were afraid to ask

This type of suggestion tool might not be a great tool when creating your initial list, but it can be essential when creating blogs which will do extremely well in Google, Yahoo or Bing, as well as appeal to customers in social media platforms like Facebook, Twitter and Medium. Development …

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Thinking about reporting makes everything OK

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO …

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Better alternatives to old school SEO methods

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. This can have a devastating effect on bounce rate. A lot of SEOs will tell you to fix the …

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Latest developments in canonical URLs

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Successful SEO requires a thorough understanding of the business itself …

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Learn from these mistakes before you learn about splogs

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …

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Questions to ask about link exchanges

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. SEO is one of the “disciplines” that …

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Can a techie truly understand link bait

There’s a debate as to whether or not this really matters. The concept of ‘link’ is changing in that respect. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. When developing searcher personas, you generally classify and identify search query …

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Take care when dealing with conversion rates

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don’t want to go crazy, but a few smart internal links with …

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Do you struggle with optimizing your posts for SEO?

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Keyword research is still useful when trying to decide on the most interesting topics for your …

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Find out more about keyword stuffing

Backlinks are hyperlinks that point back to your website. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a …

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More importance is given to 301 redirects

Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content. Spending money on paid …

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Go long-tail and forget reporting

Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. Did you know Google uses …

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Bucket brigades

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Search traffic is among the best …

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How to really understand inbound links

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make …

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A few words on webmaster tools

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Backlinks refer to any inbound link to your website, which is when another site links to yours …

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Expand your anchor text as necessary

If it does, you will literally be printing money. If your business has a physical location (address), open the Google My Business page. Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any …

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Take a customer focused approach to bounce rates

Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. How powerful a website is in the eyes of …

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Reasons that people rely on keyword research

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t …

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You need to know what you’re working towards

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Follow links are links that Google bots and humans can follow. The …

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Check your website for outdated plugins, themes or code

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. Google has announced that, starting in July 2018, page speed will be a ranking …

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Myths and misconceptions about gateway sites

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Some users …

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Poor Migration causes major headaches

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but …

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Things that make you love and hate SEM

But before that, let me make you familiar with digital marketing, Seo, and related terms. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. They compare the performance …

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The value of Google authorship

If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you …

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What are Google's rules when it comes to link building?

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

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Find out more about long tail search

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Make a good use of hits

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. As technology evolved, the use of keywords by search engines has become obsolete. Meta descriptions are technically HTML attributes …

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Things your competitors know about plugins

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to …

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What's the story about conversion rates

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of …

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Create content about stickiness

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. So one of the best long-term marketing …

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Write about link exchanges

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to …

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Adjust your appearance in search by utilising offsite SEO

On-site optimization is all about publishing awesome stuff in the first place. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes …

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