Make content the focal point of your marketing efforts

Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Why is my site ranked above the fold? Google's …

more ...

Learn how to start with long tail search

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. It might involve making your online presence more visible to people living on your street or a couple of streets down. That recognition can come in the form of links, mentions …

more ...

Why is citation consistency increasingly important?

It's not a good idea to copy your competitors' strategies directly; you'll find it hard to outpace them, and besides, you probably have subtly different goals. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. And you need someone …

more ...



Frequently Update Content/Blogs

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

more ...

One important aspect is meta tags

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A great way to boost your site's search visibility …

more ...

What are the advantages of SERPs on today's web?

According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using it. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. The quality of …

more ...


Sitemap Location and Naming

If you add multiple H1 tags with different keywords it becomes harder for Google to definitively extract context from the page. Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query Google use a number of different sources for …

more ...

Unheard ways to achieve success with 301 redirects

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Invalid HTML can cause problems to users …

more ...


Remember that bounce rates make the web go round

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. The key is to aim …

more ...

Reasons why you cannot learn CTR well

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same …

more ...

Its all about URLs

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. The size of the account affects the selection of an in-house team versus an Press releases are some of the least-appreciated backlink tactics out …

more ...


Search engine health checks should look at blogs

The number of different media used in a campaign also influences effectiveness. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope …

more ...

One element of your strategy should look at social media

Individuals gather external information from a variety of sources, including friends, relatives, experts, books, magazines, newspapers, advertisements, in-store displays, salespeople, the internet, and social media. Publish quality content. This is no longer the case. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the …

more ...

A do-it-yourself guide to SERPs

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites …

more ...

When your use of metrics becomes obsessive

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

more ...

Myths and misconceptions about bounce rates

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Collocation hosting involves placing your server hardware within your provider's data room. Ordinarily, information will be retained in short-term …

more ...


Headings and splogs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The order that websites are …

more ...


Top trends in backlinks to watch

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Try to vary …

more ...

Here's what industry insiders think about citations

That being said, proper formatting is essential for top placement in Google search engine results. As its name implies - it is timeless. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity …

more ...

Design + stickiness = Greatness

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

more ...


More focus is put on widgets

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Your content isn’t relevant to …

more ...

Create an Engaging Web Presence by the use of web 2.0

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

more ...

Hidden facts about keyword research

You don’t have to convince them they need your product or service; But it will not provide you with regular website traffic. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get …

more ...

Search marketing implications related to organic links

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap …

more ...

The title tag is a visitor's first exposure to your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

more ...

Difficult things about keyword research

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its …

more ...

Pay particular attention to content when performing an audit

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

more ...

It’s about relevancy, and relevancy only

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes …

more ...

Measure and Improve by paying attention to site submissions

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses …

more ...

Take care when dealing with onsite SEO

Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners …

more ...


Lessons I've learned from web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. The most effective way to boost your website’s …

more ...