Search marketing implications related to organic links

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap …

more ...

The title tag is a visitor's first exposure to your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

more ...

Difficult things about keyword research

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its …

more ...

Pay particular attention to content when performing an audit

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

more ...

It’s about relevancy, and relevancy only

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes …

more ...

Measure and Improve by paying attention to site submissions

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses …

more ...

Take care when dealing with onsite SEO

Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners …

more ...


Lessons I've learned from web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. The most effective way to boost your website’s …

more ...

Its all about inbound links

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. If the list starts to look more like a novel, you might want to remove excess calls that …

more ...

Make dynamic pages a priority

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. As search engine bots crawl …

more ...

Things your competitors know about content

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). As I already stated, SEO generates valuable traffic. Whether you purchase a separate …

more ...

This story about page rank will haunt you forever

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Google, the top …

more ...

Quality over quantity when it comes to landing pages

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. My guess is that these strategies will eventually …

more ...

Take a customer focused approach to dynamic pages

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. 70% of the links clicked on by web users are organic results. It is responsible to take your …

more ...


Find out more about CTR

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new …

more ...

The role of SEO

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages We found that product pages did not react overly well to direct links, only the types listed above. Guest articles are a good way of improving your branding …

more ...

Make inbound links your centre of attention

Please ensure hitting all the elements as you go. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. The absence of a hard and fast definition of content allows for …

more ...

The best advice I've listened to about nofollow links

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the …

more ...

Structure your content to meet your SEO needs

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Local SEO is …

more ...

Find out more about RSS feeds

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

more ...

Use organic outreach along with web 2.0 to make a difference

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

more ...

Caption everything

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign …

more ...

Less is always better when it comes to keyword density

Search engines pay attention to how long a user stays on your website and the pages they view. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. Be aware of …

more ...

Establish your position regarding sitemaps

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be …

more ...

The mysterious world of webmaster tools

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Google follows links. Links are important. So get the word out. Reach out to other site …

more ...