Make offsite SEO the focal point of your marketing efforts

It seems every year is volatile for SEO services industry. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier …

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Mobile-First Indexing: Fix issues around engagement

If you've ever built links or hired a company to build links for your website that could be considered spammy or questionable, then those links may be holding you back in the rankings. The fastest and most effective way to achieve this goal is by developing quality links to your …

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Increase Organic Traffic by the manipulation of web crawlers

By identifying terms that are similar to your keywords and using them in your content, you'll get higher rankings from the search engines. If Google suspects you of engaging in link exchanges in such a way that it deems excessively manipulative, it will either nullify the value of the links …

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Prioritise key messaging through internationalisation

It's never that much of a surprise when Google comes out with some new feature or update for its search algorithm. What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. In short, it's a special Google mechanism (robot, crawler) that …

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Make Google algorithms a priority

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Just as problematic are reviews that are off topic, such as a customer discussing issues that are beyond the control of a business (say, traffic conditions or weather), writing reviews that are difficult to …

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Your key to success: keyword stuffing

Also, it helps to promote older content & it improves your site's ranking for specific keywords. Successful brands establish emotional bonds with consumers. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database …

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I bet you didn't know this about keyword density

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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What everyone ought to know about local search

Another way to think about it is in the form of a search term. If the technical sides of things are slacking off compared to your competitors, your visibility may not be as successful. Google is still testing this, but when it rolls out, it will rock the SEO world …

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Want a thriving business? Focus on CTR

They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. Brand spiraling may be used to combine the internet program with advertising in traditional media. What can we infer about what the searcher wanted from …

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Submit a XML Sitemap for your website

Duplicate title tags are not helpful to searchers or search engines. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Make it easy for them to make the purchase …

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Winning tactics for search engine spiders

By going through and properly verifying each site in one Search Console account, then setting unique country locations for each domain, Google will quickly learn to identify your ccTLD's for their appropriate location and trust them just as much as your main site. Novices might include your friends, neighbors, children …

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Is this the end of walled garden sites as we know it?

Avoid the temptation to use pop-ups. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. A logo contributes an additional aspect to a brand's image. There have been a number of debates over the years about the …

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How does Duck Duck Go deal with SEM

Often times, the most profound impact search engine optimization will have on your business will be the changes that come much further down the road. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Make sure your website is optimised for …

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Invest in metrics

There is software for people like you who need help with this kind of problem. People generally do not want to travel for these kinds of services. Building brand advocates requires an approach that differs from one designed to engage consumers with the brand in order to enhance its image …

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Make content the focal point of your marketing efforts

Google wants to help its users find what they're looking for as quickly as possible to provide the best user experience. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. Why is my site ranked above the fold? Google's …

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Learn how to start with long tail search

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. It might involve making your online presence more visible to people living on your street or a couple of streets down. That recognition can come in the form of links, mentions …

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Why is citation consistency increasingly important?

It's not a good idea to copy your competitors' strategies directly; you'll find it hard to outpace them, and besides, you probably have subtly different goals. Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. And you need someone …

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Frequently Update Content/Blogs

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

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One important aspect is meta tags

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A great way to boost your site's search visibility …

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What are the advantages of SERPs on today's web?

According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using it. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. The quality of …

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Sitemap Location and Naming

If you add multiple H1 tags with different keywords it becomes harder for Google to definitively extract context from the page. Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query Google use a number of different sources for …

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Unheard ways to achieve success with 301 redirects

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Invalid HTML can cause problems to users …

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Remember that bounce rates make the web go round

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. The key is to aim …

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Reasons why you cannot learn CTR well

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same …

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Its all about URLs

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. The size of the account affects the selection of an in-house team versus an Press releases are some of the least-appreciated backlink tactics out …

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Search engine health checks should look at blogs

The number of different media used in a campaign also influences effectiveness. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope …

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One element of your strategy should look at social media

Individuals gather external information from a variety of sources, including friends, relatives, experts, books, magazines, newspapers, advertisements, in-store displays, salespeople, the internet, and social media. Publish quality content. This is no longer the case. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the …

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A do-it-yourself guide to SERPs

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites …

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When your use of metrics becomes obsessive

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

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Myths and misconceptions about bounce rates

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Collocation hosting involves placing your server hardware within your provider's data room. Ordinarily, information will be retained in short-term …

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Headings and splogs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The order that websites are …

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Top trends in backlinks to watch

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Try to vary …

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