If a search engine sees a link from one site to another and then sees a link coming back, there's a good chance it's a reciprocal link. In fact, the team at video hosting company Wistia did their own study and found that people spent on average 2.6x more …

Also, proper navigation and internal linking help Google understand your blog as a whole much better which also helps SEO. For instance, if you want to increase your blog subscriber base, evergreen content can help you with that. If you have any say or control over the matter, it's best …

The growing sophistication of computer graphics programs makes new and exciting animation technologies available. Each new Internet website page is indexed by certain categories and other marking tools. If your site is secure, you will see

Try adding internal links to those pages from the higher-performing pages on your site. It

This may lead to greater use of standardized global brands. Examples include backing up claims made, providing a link to further explanation of a topic briefly mentioned, or linking to off-site resources a reader may find valuable. Sometimes, this is a startup doing SEO looking to make a big impact …

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! It represents how often visitors click on your website in the search results only to hit the back …

Description meta tags are important because Google might use them as snippets for your pages. Note that we say might because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Google is getting …

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. When optimizing your website for mobile, you cannot ignore the demand for voice searches. It is important to keep in mind that search engines like Google are putting more efforts to purge black hat websites, and …

There aren't many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Starting with the general pages of your site, make sure that the content is easy to read and never give into the temptation of Each message should fit a country's language …

There's essentially no argument that can be made to discount analytics as a core part of SEO programs. They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. Even in the digital age, the need …

The best part of on-page optimization is that it 's fully in your control. The right SEO consultant company should optimize keywords in a way that will help your website rank on the first page of search engines. Instead, each page, and essentially, link, should be an interlink and be …

Try using more headings, images, and bullets to break up your content rather than putting it in a slider. Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's …

Link building is best suited as one of several complementary strategies. Site speed is one of the most overlooked SEO tricks. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Realistically, you're going to be using the same techniques for …

Having a sitemap makes it easier for search engines to find and rank your webpages. You must also verify that your website is in fact indexed by Google. Domain age is a ranking factor. Today, I want to address a critical difference you may not have known about: direct ranking …

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. The search engine algorithms get updated time after time for the sake of bringing traffic. Marketers are divided as to whether …

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

Keyword cramming is old news and will probably result in a penalty anyway So, don't do it! Instead, focus on creating real, interesting and valuable content. Your ranking decline is likely attributable to one of these three root causes. Correct optimisation of the page also needs to be done for …

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. And as a general rule of thumb, if you're in doubt, fewer is always better. When you are …

Local SEO strategies are simpler and easier to manage, and quality user experience is held in higher regard than technical factors, so high-quality businesses should have no problem achieving a decent rank on a limited budget. There are device technologies, which have given us mobile devices and more sophisticated forms …

SEO is technical, complicated, time-consuming and potentially dangerous. Good link campaigns are time consuming but valuable for every Web site seeking new business. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google …

You should also make sure the keyword is usable. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and …

What are your general and specific expectations? Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). I have seen my share of websites where the owner told me that conversion was low or that nobody filled …

However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

You can use longer form areas of the page to elaborate and build on that context. Employees should not be writing reviews, ever. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is …

The easier you make it for people to read your content, the more of it they absorb. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. If your site structure is something you're …

Overall, your expectation when you clicked on the link is that you would find what you needed. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. There …

From a marketing communications perspective, the search process represents an important time to reach the consumer. Growth hackers extend beyond marketing into product development, because user retention is a key goal. Does longer content rank better in search? It sure does. Content marketing has always been crucial but it is …

With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Google searches for open content that is readable and easily navigated. If you can share insights that your target audience truly finds …

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. This includes on-page and off-page optimizations as derived from particular strategies. Your headline is among the first things that users will …

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

Start working well ahead of any migration on getting the technical SEO of the current site into much better shape so that every time Google comes crawling, the quality is overall just a little bit better. In this example, canonical tags transfer SEO credit from duplicate URLs to the default …

In a time when attention spans are shorter than ever, you

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Did they then refine their search query in Google to find something else? Don't make the mistake like many webmasters do in targeting one main keyword …

Google won

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

What Google wants to see is authoritative and relatable links talking about your site. Read on for more information! Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Link …

A great way to boost your site

They figure out what your website is all about by crawling the content. SEO

Remember that your success in SEO is directly proportional to the amount of effort you exert. As I mentioned, SEO is a long-term strategy. You won