Tactics around reporting

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! It represents how often visitors click on your website in the search results only to hit the back …

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What your mum didn't tell you about mobile search

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. When optimizing your website for mobile, you cannot ignore the demand for voice searches. It is important to keep in mind that search engines like Google are putting more efforts to purge black hat websites, and …

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How Google treats pagerank when indexing your site

There aren't many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Starting with the general pages of your site, make sure that the content is easy to read and never give into the temptation of Each message should fit a country's language …

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Is hits a Google ranking signal?

There's essentially no argument that can be made to discount analytics as a core part of SEO programs. They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. Even in the digital age, the need …

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Appoint Professionals

The best part of on-page optimization is that it 's fully in your control. The right SEO consultant company should optimize keywords in a way that will help your website rank on the first page of search engines. Instead, each page, and essentially, link, should be an interlink and be …

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Layout, formatting and SERPs combine to make great SEO

Try using more headings, images, and bullets to break up your content rather than putting it in a slider. Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's …

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The broken link-building method aided by analysis

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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The hidden agenda behind reporting

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. And as a general rule of thumb, if you're in doubt, fewer is always better. When you are …

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Turn your trust rank into a high performing machine

Local SEO strategies are simpler and easier to manage, and quality user experience is held in higher regard than technical factors, so high-quality businesses should have no problem achieving a decent rank on a limited budget. There are device technologies, which have given us mobile devices and more sophisticated forms …

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Best Practices To Improve Your ROI

SEO is technical, complicated, time-consuming and potentially dangerous. Good link campaigns are time consuming but valuable for every Web site seeking new business. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google …

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Too many cooks spoil the SEO soup!

You should also make sure the keyword is usable. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and …

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Myths and misconceptions about dynamic pages

However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

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Make a good use of ROI

You can use longer form areas of the page to elaborate and build on that context. Employees should not be writing reviews, ever. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is …

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Reasons that marketers love white hat SEO

The easier you make it for people to read your content, the more of it they absorb. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. If your site structure is something you're …

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Types of site changes brought on by mobile search

Overall, your expectation when you clicked on the link is that you would find what you needed. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. There …

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The professional approach to cloaking

From a marketing communications perspective, the search process represents an important time to reach the consumer. Growth hackers extend beyond marketing into product development, because user retention is a key goal. Does longer content rank better in search? It sure does. Content marketing has always been crucial but it is …

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Lessons I learned about plugins

With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Google searches for open content that is readable and easily navigated. If you can share insights that your target audience truly finds …

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Include a question (and answer) in your content

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. This includes on-page and off-page optimizations as derived from particular strategies. Your headline is among the first things that users will …

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Reasons why marketers love walled garden sites

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

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Headings and indexed pages

Start working well ahead of any migration on getting the technical SEO of the current site into much better shape so that every time Google comes crawling, the quality is overall just a little bit better. In this example, canonical tags transfer SEO credit from duplicate URLs to the default …

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The ultimate revelation of rankings

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

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How to learn about conversion rates in a few hours

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees …

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Reasons why you cannot learn SEO well

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? You probably entered a phrase or question in a search engine. By simplifying on-page content and a website's architecture, users …

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Unexpected ways web 2.0 can impact your marketing efforts

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

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Don’t forget about conversion rates

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. If you think it’s hard to be on top at the moment, just wait until five years from now! You can no longer present less information on your mobile site than on …

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Takeaway tips for long tail search

What Google wants to see is authoritative and relatable links talking about your site. Read on for more information! Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Link …

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Emphasizing fast results by using conversion rates

They figure out what your website is all about by crawling the content. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even …

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Improve engagement by utilising domain authority

Remember that your success in SEO is directly proportional to the amount of effort you exert. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Local SEO is all about promoting your site at …

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Design + analytics = Greatness

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Whatever kind of content you’re …

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The latest trends in search engine spiders

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Use attractive subheaders: Readers should be able to bounce around to seek …

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Fun with text links for now

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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