You should also make sure the keyword is usable. Before the Google Penguin and Google Panda were let loose, SEO's could manipulate a webpage's rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and …

What are your general and specific expectations? Search engines are now able to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). I have seen my share of websites where the owner told me that conversion was low or that nobody filled …

However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

You can use longer form areas of the page to elaborate and build on that context. Employees should not be writing reviews, ever. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is …

The easier you make it for people to read your content, the more of it they absorb. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. If your site structure is something you're …

Overall, your expectation when you clicked on the link is that you would find what you needed. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. There …

From a marketing communications perspective, the search process represents an important time to reach the consumer. Growth hackers extend beyond marketing into product development, because user retention is a key goal. Does longer content rank better in search? It sure does. Content marketing has always been crucial but it is …

With the right images, you are making your inbound marketing content shareworthy, which can boost your number of followers and the amount of external links to your site. Google searches for open content that is readable and easily navigated. If you can share insights that your target audience truly finds …

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. This includes on-page and off-page optimizations as derived from particular strategies. Your headline is among the first things that users will …

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

Start working well ahead of any migration on getting the technical SEO of the current site into much better shape so that every time Google comes crawling, the quality is overall just a little bit better. In this example, canonical tags transfer SEO credit from duplicate URLs to the default …

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments – it sees …

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Did they then refine their search query in Google to find something else? Don't make the mistake like many webmasters do in targeting one main keyword …

Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? You probably entered a phrase or question in a search engine. By simplifying on-page content and a website's architecture, users …

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. This tried-and-true tactic can help to improve your user experience and rankings with …

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. If you think it’s hard to be on top at the moment, just wait until five years from now! You can no longer present less information on your mobile site than on …

What Google wants to see is authoritative and relatable links talking about your site. Read on for more information! Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Link …

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Write everything in your brand’s unique tone of voice, approach a …

They figure out what your website is all about by crawling the content. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even …

Remember that your success in SEO is directly proportional to the amount of effort you exert. As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Local SEO is all about promoting your site at …

The blog posts that we build links to ranked very well and drove a ton of traffic for clients. Browse through your website and remember to note web pages that have restricted access. The reason is they have a ton of “branded search”. The biggest factor in the SEO revolution …

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Whatever kind of content you’re …

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Use attractive subheaders: Readers should be able to bounce around to seek …

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. They were searching with clunky phrases like “flower delivery new york.” Now people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but …

Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. There are enough studies done by leading SEO experts out there that suggest that there …

This is the method our client’s employ and it’s powerful. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner. During information …

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. SEO is an integral part of any digital marketing strategy. Every SEO strategy focusing on making the best website possible, will make a website more usable and …

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Organic results are listings of web pages that …

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well …

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. Getting placed on the first …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Mobile traffic is important. People are searching and reading on their …

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to …

Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. When done properly, your keyword research can also help you to come up with ideas for your content marketing strategy. For humans this will not be possible, but for search engine …

The reason is they have a ton of “branded search”. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they …

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it …

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. The idea behind PR is that a website with more …