How to learn about anchor text in a few hours

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple A constant work on SEO will definitely bring growth, success, and ROI. While we have helped websites recover from Google Penalties we happily have never had one of our clients receive …

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Things about plugins you have to experience yourself

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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Don’t forget about blogs

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value …

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Education is the best legacy when it comes to site submissions

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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The best way to escape Google’s Panda penalty

A high authority site will rank much faster than you. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings …

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Online marketing changes quickly when it comes to hits

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see …

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The hidden agenda of meta tags

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

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Things that make you love and hate blogs

Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. When you’re spending …

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Launch a "Scholarship" contest or a giveaway campaign

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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The latest trends in analytics

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an …

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To get fast rankings, you need SEO

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. For instance, most searchers don’t just simply search once, click on some websites …

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How To Spot DoFollow Link Opportunities

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile …

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Expand your metrics as necessary

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

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This story about onsite SEO will haunt you forever

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

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Can reporting really make a difference?

Some lasts a year or two. Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It …

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