More focus is put on backlinks

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s a little reassuring, too, that some things we make online have a chance …

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We've reached a tipping point when it comes to web portals

This means that searches are now much more focused on the area in general. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. This process of archiving information on web pages is called …

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Facts about cloaking that will make you think twice

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Find …

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Great ideas about webmaster tools to share with your colleagues

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. It’s important to …

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Online marketing changes quickly when it comes to blogs

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their …

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What's the story about gateway sites

This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on …

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Facts about link exchanges that will make you think twice

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search …

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Failing To Optimize Keywords

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. Just as Google has always …

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Can a techie truly understand text links

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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When your use of webmaster tools becomes obsessive

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Why has analytics been so popular?

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Headings and javascript

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Backlink quality is considered as the most important metric now than the count of backlinks. When content is optimized for SEO before it goes …

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Is Cross linking bad?

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs …

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Boost site speed and utilise ROI

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. The biggest factor in the SEO revolution is the rise …

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Lets look at our approach to local search

For example, optimizing for speed, technical audits and mobile formatting. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your …

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Things you most likely didn't know about cloaking

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. A search engine results page (SERP) typically contains 10 Web results for a query. Tell beginners what they need to know about your business or industry. If every company has …

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To get fast rankings, you need URLs

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. You should ensure that the first paragraph or so of text on your web page is entirely relevant …

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Define your goals with regards to scraping

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks …

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Find out more about LSI

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Develop a buyer persona before you start investing your resources into content …

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Failing To Optimize Keywords

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Social Networking is bigger than ever …

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Make link building your centre of attention

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Local Keywords – When it comes to local SEO, local keywords are absolutely …

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Can a techie truly understand indexed pages

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google …

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Things that make you love and hate web 2.0

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in …

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How do you feel about citations now?

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Wouldn’t it be great to give Google & Bing a list …

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Discover the connection between user experience SERPs

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. There are …

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Unlocking the mystery of nofollow links

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle …

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Reasons why you cannot learn keyword stuffing well

Long term, having good SEO will continue to bring people back to your site. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. I …

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The mysterious world of metrics

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Did …

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Thinking about Google algorithms makes everything OK

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Is this the end of link bait as we know it?

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

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Take a customer focused approach to SEO

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. If …

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Think like a human not a robot when it comes to sitemaps

Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. If anyone guarantees you page 1 ranking on …

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Expand your doorway sites as necessary

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Before the Google Penguin and Google Panda …

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Remember that cloaking make the web go round

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. The list goes on! After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking …

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