Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s a little reassuring, too, that some things we make online have a chance …

This means that searches are now much more focused on the area in general. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. This process of archiving information on web pages is called …

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Find …

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. It’s important to …

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their …

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might …

This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on …

Optimise your website content for the best organic reach possible. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Our process helps you manage expectations while delivering high quality work, on time. Keyword-based titles help establish page theme and …

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search …

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. Just as Google has always …

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Backlink quality is considered as the most important metric now than the count of backlinks. When content is optimized for SEO before it goes …

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs …

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. The biggest factor in the SEO revolution is the rise …

For example, optimizing for speed, technical audits and mobile formatting. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your …

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. A search engine results page (SERP) typically contains 10 Web results for a query. Tell beginners what they need to know about your business or industry. If every company has …

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. You should ensure that the first paragraph or so of text on your web page is entirely relevant …

In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks …

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Develop a buyer persona before you start investing your resources into content …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. Social Networking is bigger than ever …

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Local Keywords – When it comes to local SEO, local keywords are absolutely …

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google …

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in …

SEO is about providing value, not tricking search engines into ranking you higher. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. Keyword research is absolutely critical to help you understand where your content …

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. Wouldn’t it be great to give Google & Bing a list …

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. There are …

Going back to the coffee example for a moment To earn the real SEO rewards, it needs to be an ongoing campaign that really makes a difference to your website as a whole. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle …

If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Google collects …

Long term, having good SEO will continue to bring people back to your site. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. I …

All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Did …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. If you …

Robots tags are directives that allow you to control how search engines crawl and index the content of your website. A constant work on SEO will definitely bring growth, success, and ROI. It’s one thing to optimize your site in its current state but another to keep it optimized …

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being …

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. If …

Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. If anyone guarantees you page 1 ranking on …

Imagine all the Web traffic you’re missing if you aren’t optimizing your site to attract visitors. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Before the Google Penguin and Google Panda …

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. The list goes on! After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking …