Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A year down the road and now you have 589 backlinks to one piece of content. Assessing brand equity can be difficult. To assume otherwise is just plain …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. The size of your images can have a big impact on your overall site speed (which is …

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. A claim of superiority based on a product's specific attribute or …

Organizational structure can play a significant role in SEO. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. There's no need to obsess over SEO throughout the whole content creation …

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked …

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. I like to see what it's like to hop in their funnel: how is the …

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. A focused crawler crawls the web …

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

These include paginated pages, categories, alphabetical, tags and search results). The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine uses to determine the advertisement's relevance to a particular search word or phrase. Think of Amazon. They probably …

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. This means that searches are now much more focused on the area in general. Thin content can be defined as content with little or no added …

The customer typically will not develop loyalty to a brand without sufficient knowledge. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget …

Backlinks are the foundation of Google's algorithm for determining a site's page rank. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Some search engines and web servers treat URLs as case …

What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Growth hackers extend beyond marketing into product development, because user …

It might be more geographically diverse, wealthier, older, younger, more educated, more motivated by price than features, or vice versa. In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they …

Which keywords are the fastest to page 1? Fastest to the top 5? The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's …

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Marketers can …

Typically, large organizations have complex, dynamic websites. Quality images, tagged with good keywords, can also help your rankings with search engines. The same thing applies online. Remember that Google is a voting machine.

Find a simple guide to bread crumbs and read up about it

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? You can create your own hashtag and use it instantly. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking …

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

Each project should be treated like a special snowflake. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Google is the dominant search …

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There …

Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Core SEO tactics are a …

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. It’s a little reassuring, too, that some things we make online have a chance …

This means that searches are now much more focused on the area in general. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. This process of archiving information on web pages is called …

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. Find …

In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. It’s important to …

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their …

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might …

This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on …

Optimise your website content for the best organic reach possible. Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. Our process helps you manage expectations while delivering high quality work, on time. Keyword-based titles help establish page theme and …

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search …

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. Just as Google has always …

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Backlink quality is considered as the most important metric now than the count of backlinks. When content is optimized for SEO before it goes …

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google’s spider algorithms to crawl. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs …