Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. Press releases, on the other hand, are mere tools used by public relations to fulfill that purpose. Consequently, with the right content marketing and SEO elements, it will deliver …

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. With the high rank in search engines and the reputation of being an authority in the relevant niche, it will …

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. However, there are some industry-specific directories you can use to build links. It takes time for the search engine to locate the …

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. Use as many data sources as possible to identify all the URLs that are needed to take into consideration for the migration: those identified from your own crawls, Google Analytics, Search Console …

Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to …

Google cares about local sites and web references that users engage with and occur on pages on some amount of prominence. that search engines understand the new site and what it should rank for). Your content won't have a chance to rank if your code is telling Google to ignore …

Now, that was always kind of the goal but it was just easier to get around that. Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it …

In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. Link wheels are essentially the pyramid schemes of link building, and just like pyramid schemes, they are a waste of time and money. Similarly, your website will …

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. In fact, it's only one of hundreds, if not thousands …

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Before we get into specifics on what your link profile should look like, you should know how to view and analyze your profile itself. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search …

Yep! Quality brand messages are authentic, responsive, and compelling. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. But if Google gets it wrong (and it does, quite often, contrary to what they might think), you …

To add a map to your website, you need to include code from Google Developers. Along with the map to your store, the SEO best practices, which also help with customer experience, include: Set the expectation that ranks aren't everything. Google now indexes content from Facebook, Twitter and presumably more …

When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. Naturally, you'll need to research the best spots to place CTAs, first. Publishing pages that are too short is a mistake that webmasters often make, especially those who want to …

The emergence of social media networks altered the ways individuals interact with families, friends, businesses, and even strangers. You get a server all to yourself in addition to a much better service-level agreement (SLA). This is super important but all too often ignored. Use the rel=nofollow tag in the …

Frames, if not properly used, can make your site look unprofessional. Generic (one-word) domain names can sell for as high as several million dollars. Although the social networking sites continually change, marketers find it worthwhile to examine each one in terms of its usefulness to a brand in a social …

There is nothing like this in Google. Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being …

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A year down the road and now you have 589 backlinks to one piece of content. Assessing brand equity can be difficult. To assume otherwise is just plain …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. The size of your images can have a big impact on your overall site speed (which is …

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. A claim of superiority based on a product's specific attribute or …

Organizational structure can play a significant role in SEO. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. There's no need to obsess over SEO throughout the whole content creation …

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked …

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. I like to see what it's like to hop in their funnel: how is the …

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. A focused crawler crawls the web …

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won't retain clients without providing ROI. The long tail variety specifies what the user …

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

These include paginated pages, categories, alphabetical, tags and search results). The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine uses to determine the advertisement's relevance to a particular search word or phrase. Think of Amazon. They probably …

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. This means that searches are now much more focused on the area in general. Thin content can be defined as content with little or no added …

The customer typically will not develop loyalty to a brand without sufficient knowledge. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren't too competitive for your budget …

Backlinks are the foundation of Google's algorithm for determining a site's page rank. When a visitor looks at your site, it's all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. Some search engines and web servers treat URLs as case …

What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Growth hackers extend beyond marketing into product development, because user …

It might be more geographically diverse, wealthier, older, younger, more educated, more motivated by price than features, or vice versa. In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they …

Which keywords are the fastest to page 1? Fastest to the top 5? The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's …

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn't get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. Marketers can …

Typically, large organizations have complex, dynamic websites. Quality images, tagged with good keywords, can also help your rankings with search engines. The same thing applies online. Remember that Google is a voting machine.

Find a simple guide to bread crumbs and read up about it

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? You can create your own hashtag and use it instantly. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking …

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won …

Each project should be treated like a special snowflake. If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Google is the dominant search …

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the …