Search marketing implications related to organic links

Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap …

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The title tag is a visitor's first exposure to your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

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What Determines A Good Marketing ROI?

The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the …

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Difficult things about keyword research

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn’t done its …

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Pay particular attention to content when performing an audit

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

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It’s about relevancy, and relevancy only

Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes …

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Focus on performance, user experience, and javascript

You can’t just aim for clicks with your organic SEO efforts – you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. With the vastly reduced price of international communication and shipping, a logical next step is to …

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Measure and Improve by paying attention to site submissions

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses …

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Take care when dealing with onsite SEO

Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners …

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One important aspect is RSS feeds

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in …

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Be clear, truthful and accurate when it comes to onsite SEO

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

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Lessons I've learned from web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. The most effective way to boost your website’s …

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Make 301 redirects the main focus of your marketing tactics

People spend very little time engaging with content. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. However, the phrases ‘organic coffee …

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It’s a win-win strategy with an emphasis on RSS feeds

Choosing the right keyword isn’t just about choosing a keyword that attracts lots of visitors to your website, it’s about attracting the right visitors to your website. With the nature of today’s online world being so vast, a business needs to work longer and harder in order …

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Its all about inbound links

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. If the list starts to look more like a novel, you might want to remove excess calls that …

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Make dynamic pages a priority

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. As search engine bots crawl …

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Lessons I learned about forums

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Search engines crawl each website to make sure the content in …

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Focus on performance, user experience, and meta tags

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web …

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Things your competitors know about content

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). As I already stated, SEO generates valuable traffic. Whether you purchase a separate …

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Facts about link building that will make you think twice

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Think about SEO from the perspective of the minds behind Google …

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The broken link-building method aided by keyword research

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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This story about page rank will haunt you forever

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Google, the top …

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Having fun with search engine spiders

As a business owner you need to have a plan in place to promote your business and obtain new clients. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a …

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Quality over quantity when it comes to landing pages

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. My guess is that these strategies will eventually …

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Take a customer focused approach to dynamic pages

According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position’s CTR was just over 10%. 70% of the links clicked on by web users are organic results. It is responsible to take your …

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Are search volumes affected by web crawlers

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Actionable changes such as getting your graphic designers to save images differently, or reducing your content …

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Find out more about CTR

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new …

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Understanding duplication

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up …

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Less is always better when it comes to comment spam

Measure and monitor what is working and update your strategy on the fly. Google Analytics is an amazing tool. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Creating a guest post for a website with no traffic is a waste of time, as you …

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Layout, formatting and web crawlers combine to make great SEO

Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). when writing for the internet, break up …

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Things to avoid when dealing with white hat SEO

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant …

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Target Relevancy And Engagement Over Traffic

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every …

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The role of SEO

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages We found that product pages did not react overly well to direct links, only the types listed above. Guest articles are a good way of improving your branding …

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Understanding bread crumbs in relation to your marketing strategy

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Make inbound links your centre of attention

Please ensure hitting all the elements as you go. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. The absence of a hard and fast definition of content allows for …

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The best advice I've listened to about nofollow links

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the …

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