Interesting facts I bet you never knew about widgets

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Although there's no exact answer to prevent a Google penalty, it is crucial to keep your keyword density at an appropriate level. The media schedule notes when SEO ads will appear in …

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What can you do about URLs right now?

Unfortunately, these assumptions hold back countless businesses. But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes. On-Site SEO Practices The market is saturated …

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This year will be the year of widgets

Depending on the situation, SEO may involve both the IT and marketing departments. Guest blogging has become the darling of the SEO industry, but that doesn't mean that only SEO professionals can do it. When it comes to search engine ranking factors, authority matters. Guest-blogging really works well if it …

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Bucket brigades based on long tail search

Making sure your website is mobile friendly is massively important. For the average brand, the best strategy is to capitalize on the advantages of both ends of the spectrum. You want the searcher to get the complete idea of what your content is about. The browser will have to download …

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The death of onsite SEO

Content (i.e. in depth articles) react much more positively to links. To find relevant articles to link to, go to Google and search your site for relevant articles. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine …

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Fun with CTR for now

Start by building great content, focusing on user experience, and remember that links will always matter. If you are downloading images/photos from free stock images sites, then optimizing these images before using them on your website is important. Effective reach identifies the percentage of an audience that must be …

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Boost site speed and utilise analysis

You can follow all of the so-called best practices and still feel as if your link building isn't working. Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Search …

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Which Search Engines use CTR to determine indexing?

Avoid dynamic URLs. This equates to around 9 changes a day. Put your money into marketing until you build a Web presence and set aside the revenues. Not every link you post on social media is going to pass authority to your site, but Google does look to see how …

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Actionable tips on URLs and Twitter

For example, you might need to correct a 404 error, get rid of a duplicate page, readjust for new keywords you're targeting, or change some design element to perform better. In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned …

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Small farmers in the US

Even in wealthy countries where private property in land is the norm—the US, for example—small farmers often survive on a knife’s edge, struggling to pay their rent or meet their mortgage payments. This struggle is even more pronounced for indigenous, black, and other farmers of color, who …

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Consider landing pages at the inception

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Millions of websites clutter the Internet …

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A measure of quality based on search queries

This is a critical time frame and everything in front of the user should be crafted to ease that decision. Web spiders have evolved to such an extent that they can index many different document types. This has led many to be temped by what are called Black hat marketers …

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Why most people will never be great at meta tags

Besides the active members in the community that engage with you, you'll also get exposure to a much larger audience of people who are passively reading posts in the community. Some respect it and some see it as folklore. The bottom line is that structured data and schema gives you …

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Design + link exchanges = Greatness

It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. You may see these popping up about halfway down your search results, prompting you to investigate similar or frequently asked questions related to your original query …

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Marketing objectives

SEO can be a bit overwhelming when you first dip your toe into learning about it. Additionally, Google Suggest will offer up some local terms you may want to consider as well. The latest Panda update has much the same purpose as the original - giving better rankings to websites that …

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Identify What's Working and What Isn't with regards to SERPs

When you get higher website traffic, your chances of generating more leads will improve. The alt text is used within HTML code and describes what the image shows. Try to improve these rates by offering more unique, valuable content, and by keeping users engaged for a longer period of time …

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The evolution of page rank in SEO

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Local results on desktop are starting to shift to a layout friendlier for mobile devices. At the operating system level, Windows and Linux platforms are quite different. It's no …

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Questions to ask about ROI

Approximately 60 percent of the U.S. In those cases, you can use HTML anchors for faster scrolling. Adding pages to your navigation for the sole purpose of increasing rank is also a bad idea. Google's Panda update was aimed at improving the quality of search results for their users …

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Make offsite SEO the focal point of your marketing efforts

It seems every year is volatile for SEO services industry. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier …

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What can Instagram teach you about link bait

Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. If all this sounds complex to you, don't worry. With the right search engine optimization techniques, your business will enter an untapped market. There's also …

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Mobile-First Indexing: Fix issues around engagement

If you've ever built links or hired a company to build links for your website that could be considered spammy or questionable, then those links may be holding you back in the rankings. The fastest and most effective way to achieve this goal is by developing quality links to your …

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Increase Organic Traffic by the manipulation of web crawlers

By identifying terms that are similar to your keywords and using them in your content, you'll get higher rankings from the search engines. If Google suspects you of engaging in link exchanges in such a way that it deems excessively manipulative, it will either nullify the value of the links …

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Meaty meta descriptions may affect your duplication tactics

Sometimes you just have to be creative. On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content. People with even the most basic idea of how online marketing works would have heard of search engine optimization (SEO). In SEO …

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Prioritise key messaging through internationalisation

It's never that much of a surprise when Google comes out with some new feature or update for its search algorithm. What makes PHP really appealing is that it is the most common programming language found on shared hosting providers. In short, it's a special Google mechanism (robot, crawler) that …

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Make Google algorithms a priority

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. Just as problematic are reviews that are off topic, such as a customer discussing issues that are beyond the control of a business (say, traffic conditions or weather), writing reviews that are difficult to …

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Your key to success: keyword stuffing

Also, it helps to promote older content & it improves your site's ranking for specific keywords. Successful brands establish emotional bonds with consumers. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database …

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Keyword ideas for traffic potential

Procedures and processes for adding new content or making website changes (e.g., backups, maintenance, and deployment) should also be formalized. Address configuration & targeting issues first. With this need for visibility, an entire marketing niche has cropped up dedicated to ensuring companies have a streamlined website that can easily be …

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Tightening up on expertise

Keywords used to be the dominant force in the world of search ranks. Use FAQ sections, contact us pages, and your blog to write up and answer all the common questions that your users have. Social Media profiles are a great way of getting some initial backlinks to your website …

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I bet you didn't know this about keyword density

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Websites which are not yet indexed by Google

Therefore, not making the investment may be costing you future business you will never get. You can't expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn't the best result …

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The evolution of trust in SEO

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. With a bit of strategic planning and straightforward execution, you have the ability to …

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What everyone ought to know about local search

Another way to think about it is in the form of a search term. If the technical sides of things are slacking off compared to your competitors, your visibility may not be as successful. Google is still testing this, but when it rolls out, it will rock the SEO world …

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Learn how to start with onsite SEO

SEO tips and tricks are a dime a dozen. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database …

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Increase Organic Traffic by the manipulation of analytics

As an alternative, you can even contact an agency who's willing to offer you individual elements of a full-fledged service at a discounted rate. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? This is what we …

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Learning about page rank is not difficult if you have a good teacher

In developing advertising campaigns, there may be unrealistic assumptions concerning the relationship of advertising budgets to effectiveness. Repeatedly seeing a specific visual image, headline, copy, or tagline helps to embed a brand into a person's long-term memory. Duplicate content is an important issue to check for during your SEO audit …

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