Frequently Update Content/Blogs

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

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This story about cloaking will haunt you forever

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Google alone updates their main algorithm anywhere from 500-600 times a year. Local search engine optimisation …

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One important aspect is meta tags

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). A great way to boost your site's search visibility …

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What are the advantages of SERPs on today's web?

According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using it. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. The quality of …

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Sitemap Location and Naming

If you add multiple H1 tags with different keywords it becomes harder for Google to definitively extract context from the page. Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query Google use a number of different sources for …

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Unheard ways to achieve success with 301 redirects

If your content offers relatively little value - and it's generally easy to tell when it does - there's a possibility that you could be penalised or receive a thin content warning from Google, indicating that your site is at risk of losing its rankings. Invalid HTML can cause problems to users …

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More focus is put on text links

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. When you are trying to get more links you need to think about quality, not …

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Remember that bounce rates make the web go round

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. The key is to aim …

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Wait. Is social media really that simple?

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Listings at the top of a search engine results page (SERP) are usually a close match for the search query. Building links is hard. Google scrutinizes website backlink profiles more closely than ever …

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Reasons why you cannot learn CTR well

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same …

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Its all about URLs

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. The size of the account affects the selection of an in-house team versus an Press releases are some of the least-appreciated backlink tactics out …

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Search engine health checks should look at blogs

The number of different media used in a campaign also influences effectiveness. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope …

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One element of your strategy should look at social media

Individuals gather external information from a variety of sources, including friends, relatives, experts, books, magazines, newspapers, advertisements, in-store displays, salespeople, the internet, and social media. Publish quality content. This is no longer the case. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the …

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Ensure each page has a unique target keyword

Save time and still get clicks. E-commerce programs continue to grow. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your …

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Proof That long tail search Is Exactly What You Are Looking For

If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. Emphasize second person. Why?

Why your digital marketing strategy should centre …

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A do-it-yourself guide to SERPs

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites …

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When your use of metrics becomes obsessive

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

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Myths and misconceptions about bounce rates

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Collocation hosting involves placing your server hardware within your provider's data room. Ordinarily, information will be retained in short-term …

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The infamy behind RSS feeds

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Hungry people tend to pay closer attention to advertisements and other information about food. While …

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Do you struggle with optimizing your posts for SEO?

The content and physical piece of the puzzle is referred to as on-page SEO. The second approach, adaptation, results in the creation of products and marketing messages designed for and adapted to individual countries. Nowadays, it can be a challenge to find the right domain name. Instagram does not have …

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Building a solid foundation for business growth

That provides a situation where makes it a little harder than others. Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business …

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Headings and splogs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The order that websites are …

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Thinking about page impressions makes everything OK

Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Top trends in backlinks to watch

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Try to vary …

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Here's what industry insiders think about citations

That being said, proper formatting is essential for top placement in Google search engine results. As its name implies - it is timeless. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity …

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Make metrics a priority

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

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Try to Go for Longer, Scannable Posts

All those people walking around in Times Square day and night by themselves aren't going to make you any money, but chances are that quite a few of them will eventually become your customers. However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Many …

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Design + stickiness = Greatness

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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More focus is put on widgets

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Your content isn’t relevant to …

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Create an Engaging Web Presence by the use of web 2.0

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Layout, formatting and forums combine to make great SEO

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Hidden facts about keyword research

You don’t have to convince them they need your product or service; But it will not provide you with regular website traffic. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get …

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Less is always better when it comes to link exchanges

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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