Answered - your burning questions about URLs

In fact, if no other site cares enough to link to your site, why should the search engines care? As much as every business wants to be a success there is a real danger of too much and too fast. Therefore, the following paragraphs are designed to simplify the SEO …

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Look to improve every day

If you want a page to rank (for anything!), it MUST be indexed. Good SEOs invest in themselves at any opportunity in order to learn and increase their value as a person and as a member of their organization. It's simply clutter. The resulting newsletters were almost unreadable.

Overlapping and …

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How to focus on hits

A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other people don't even fully understand, and get creative or as immersed in the product you're marketing as you have to. You should also keep your URLs logically …

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Establish research around your competitors' anchor text

I'll let you decide. The common belief of ranking high in the search results is changing - the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Not everyone has high-speed Internet. Here's an example …

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How good is your trust flow as it relates to SEO?

Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your site. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Tech pros (who know how the system works) may find themselves overwhelmed with …

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It's a win-win strategy with an emphasis on blogs

If your page includes large images, use a tool like Squoosh, developed by Google Chrome Labs, to compress and reformat your images. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Bonus: 50 point SEO Checklist PDF Download Instructions. It …

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Are we devoting time and money to the right channels?

And, as you find out in article 18, links to your site are critical to your SEO success. This tactic is common in outdated courses teaching SEO, but completely unreliable. Again, we're not necessarily talking about businesses that compete directly with yours, but search competitors. There is no perfect size …

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Self-publishing Parasite SEO based purely on html

Our Evergreen Approach to SEO It doesn?t matter how well you optimize traditional on-page SEO elements, Google will drop you like a stone if users don?t engage with your content. We often get asked how it's possible to tell if your website is suffering from a `Google Penalty' …

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How to turn long tail search into success

There are also some administrative considerations for your SEO investment, as your contacts won't just be spending time on the actual execution of your campaign. If you're unsure how your website measures up, enter your site's URL in Google's Mobile-Friendly Test. You'll have observed the frequency of those keywords on …

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Write a 1000+ words article about long tail search

Take a look at the type of data you're going to need for your data file. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Forum participants may not be involved in social media, and therefore represent a unique section of your audience …

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Interesting facts I bet you never knew about widgets

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Although there's no exact answer to prevent a Google penalty, it is crucial to keep your keyword density at an appropriate level. The media schedule notes when SEO ads will appear in …

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What can you do about URLs right now?

Unfortunately, these assumptions hold back countless businesses. But as we've all experienced firsthand, the world of SEO changes quickly, often without warning, and sometimes so subtly that the differences are almost impossible to discern for any but the most attuned to algorithm changes. On-Site SEO Practices The market is saturated …

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This year will be the year of widgets

Depending on the situation, SEO may involve both the IT and marketing departments. Guest blogging has become the darling of the SEO industry, but that doesn't mean that only SEO professionals can do it. When it comes to search engine ranking factors, authority matters. Guest-blogging really works well if it …

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Bucket brigades based on long tail search

Making sure your website is mobile friendly is massively important. For the average brand, the best strategy is to capitalize on the advantages of both ends of the spectrum. You want the searcher to get the complete idea of what your content is about. The browser will have to download …

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The death of onsite SEO

Content (i.e. in depth articles) react much more positively to links. To find relevant articles to link to, go to Google and search your site for relevant articles. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine …

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Fun with CTR for now

Start by building great content, focusing on user experience, and remember that links will always matter. If you are downloading images/photos from free stock images sites, then optimizing these images before using them on your website is important. Effective reach identifies the percentage of an audience that must be …

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Boost site speed and utilise analysis

You can follow all of the so-called best practices and still feel as if your link building isn't working. Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization game - especially XML sitemaps uploaded to Google Webmaster Tools. Search …

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Which Search Engines use CTR to determine indexing?

Avoid dynamic URLs. This equates to around 9 changes a day. Put your money into marketing until you build a Web presence and set aside the revenues. Not every link you post on social media is going to pass authority to your site, but Google does look to see how …

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Actionable tips on URLs and Twitter

For example, you might need to correct a 404 error, get rid of a duplicate page, readjust for new keywords you're targeting, or change some design element to perform better. In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned …

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Small farmers in the US

Even in wealthy countries where private property in land is the norm—the US, for example—small farmers often survive on a knife’s edge, struggling to pay their rent or meet their mortgage payments. This struggle is even more pronounced for indigenous, black, and other farmers of color, who …

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Consider landing pages at the inception

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Millions of websites clutter the Internet …

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A measure of quality based on search queries

This is a critical time frame and everything in front of the user should be crafted to ease that decision. Web spiders have evolved to such an extent that they can index many different document types. This has led many to be temped by what are called Black hat marketers …

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Why most people will never be great at meta tags

Besides the active members in the community that engage with you, you'll also get exposure to a much larger audience of people who are passively reading posts in the community. Some respect it and some see it as folklore. The bottom line is that structured data and schema gives you …

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Design + link exchanges = Greatness

It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. You may see these popping up about halfway down your search results, prompting you to investigate similar or frequently asked questions related to your original query …

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Marketing objectives

SEO can be a bit overwhelming when you first dip your toe into learning about it. Additionally, Google Suggest will offer up some local terms you may want to consider as well. The latest Panda update has much the same purpose as the original - giving better rankings to websites that …

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Identify What's Working and What Isn't with regards to SERPs

When you get higher website traffic, your chances of generating more leads will improve. The alt text is used within HTML code and describes what the image shows. Try to improve these rates by offering more unique, valuable content, and by keeping users engaged for a longer period of time …

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The evolution of page rank in SEO

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Local results on desktop are starting to shift to a layout friendlier for mobile devices. At the operating system level, Windows and Linux platforms are quite different. It's no …

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Questions to ask about ROI

Approximately 60 percent of the U.S. In those cases, you can use HTML anchors for faster scrolling. Adding pages to your navigation for the sole purpose of increasing rank is also a bad idea. Google's Panda update was aimed at improving the quality of search results for their users …

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Make offsite SEO the focal point of your marketing efforts

It seems every year is volatile for SEO services industry. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier …

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What can Instagram teach you about link bait

Positioning may be based on product attributes, competitors, product uses or applications, the price-quality relationship, product class, or through the association with a cultural symbol. If all this sounds complex to you, don't worry. With the right search engine optimization techniques, your business will enter an untapped market. There's also …

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Mobile-First Indexing: Fix issues around engagement

If you've ever built links or hired a company to build links for your website that could be considered spammy or questionable, then those links may be holding you back in the rankings. The fastest and most effective way to achieve this goal is by developing quality links to your …

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Increase Organic Traffic by the manipulation of web crawlers

By identifying terms that are similar to your keywords and using them in your content, you'll get higher rankings from the search engines. If Google suspects you of engaging in link exchanges in such a way that it deems excessively manipulative, it will either nullify the value of the links …

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