Structure your content to meet your SEO needs

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Local SEO is …

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Find out more about conversion rates

Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Google Analytics tracks this traffic. Information Architecture allows people and search engines to better understand the content structure on a site. Understanding what your customers and users want …

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Difficult things about backlinks

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. There is nothing like this in Google. Many people still think that having a high volume of crawlable and indexable pages is always better. Rather than focus on …

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Find out more about RSS feeds

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Use organic outreach along with web 2.0 to make a difference

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

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Caption everything

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign …

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Ask and Answer Important Questions

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Because people have shorter …

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Less is always better when it comes to keyword density

Search engines pay attention to how long a user stays on your website and the pages they view. Here’s the thing; the most practical methods of searching for something in the past, as we typed it out, was to use the least amount of words possible. Be aware of …

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The idea is to craft content that would answer research queries

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. By creating content and undertaking technical optimisation which works to make your domain …

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Establish your position regarding sitemaps

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be …

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Here's what industry insiders think about gateway sites

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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The mysterious world of scraping

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Traffic, engagement, and conversions don’t just peak once and then trail off. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. It …

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Focus on performance, user experience, and metrics

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Keyword Research …

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Useful tips from experts in Google algorithms

If you are talking about the types of goats on your farm, don’t make the description or title about llamas! Here are several benefits it can provide you within the long run. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers …

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Too Many Outbound Links with Keywords

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). This requires sound SEO expertise. It is always fresh and up-to-date. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and …

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Define your goals with regards to widgets

Knowledge graphs, though complex, help to raise your content and website visibility. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. For a search engine to be able to display relevant results when a …

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The mysterious world of webmaster tools

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Google follows links. Links are important. So get the word out. Reach out to other site …

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Think about analysis from the start

In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. The header text, or …

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Who Do You Want To Attract?

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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