A do-it-yourself guide to SERPs

Some people handle the stress of a hectic, busy lifestyle through occasional indulgences or pleasure binges, such as expensive dinners out and smaller luxury purchases. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites …

more ...

When your use of metrics becomes obsessive

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

more ...

Myths and misconceptions about bounce rates

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Collocation hosting involves placing your server hardware within your provider's data room. Ordinarily, information will be retained in short-term …

more ...


The infamy behind RSS feeds

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. Marketing experts investigate the competition as well as the consumers or businesses that are potential customers. Hungry people tend to pay closer attention to advertisements and other information about food. While …

more ...

Do you struggle with optimizing your posts for SEO?

The content and physical piece of the puzzle is referred to as on-page SEO. The second approach, adaptation, results in the creation of products and marketing messages designed for and adapted to individual countries. Nowadays, it can be a challenge to find the right domain name. Instagram does not have …

more ...

Building a solid foundation for business growth

That provides a situation where makes it a little harder than others. Search engines like unique content and content that is updated on a regular basis. That's one reason blogs tend to get indexed more quickly: they're being frequently updated (which is also a good reason to build your business …

more ...

Headings and splogs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The order that websites are …

more ...

Thinking about page impressions makes everything OK

Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

more ...


Top trends in backlinks to watch

To create an optimized web store, you need to have your basics right, which include getting a domain name of your choice, designing a logo, building a website with a theme that matches that logo and most importantly, outlining the number of pages and writing appropriate content. Try to vary …

more ...

Here's what industry insiders think about citations

That being said, proper formatting is essential for top placement in Google search engine results. As its name implies - it is timeless. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity …

more ...

Make metrics a priority

Stay on top of relevant trends, create "how-to" blog posts, and frequently update older content to make sure you're continuing to serve your audience with useful and timely information even after it's initially published. Keyword research is something that needs focus and attention. It's something you should take seriously. Without …

more ...

Try to Go for Longer, Scannable Posts

All those people walking around in Times Square day and night by themselves aren't going to make you any money, but chances are that quite a few of them will eventually become your customers. However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Many …

more ...



More focus is put on widgets

There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as

more ...




Less is always better when it comes to link exchanges

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

more ...



The title tag is a visitor's first exposure to your site

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn

more ...



Difficult things about keyword research

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. A site that hasn

more ...

Pay particular attention to content when performing an audit

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising …

more ...



Measure and Improve by paying attention to site submissions

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses …

more ...

Take care when dealing with onsite SEO

Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners …

more ...

One important aspect is RSS feeds

After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in …

more ...

Be clear, truthful and accurate when it comes to onsite SEO

External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon …

more ...

Lessons I've learned from web portals

With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. The most effective way to boost your website

more ...

Make 301 redirects the main focus of your marketing tactics

People spend very little time engaging with content. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. However, the phrases

more ...


Make dynamic pages a priority

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. As search engine bots crawl …

more ...

Lessons I learned about forums

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Search engines crawl each website to make sure the content in …

more ...