Make canonical URLs the main focus of your marketing tactics

High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Singleword domain names can sell for millions of dollars. Providing the best content related to …

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Remember that onsite SEO make the web go round

Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. People don't read on the web; they scan. To make scanning easier …

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Who else wants to be successful with scraping

Some types of content have a built-in expectation of frequency that you should adhere to. In return, search engines reward helpful websites with better search rankings. If you're stuck and can't come up with a good headline, look to your competitor's content for inspiration. In summary, it is not a …

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Writing to a Specific Reading Level

The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! It is up to your site's content to welcome and retain that visitor. There are no concrete, scientific, or quantitative methods available …

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Expand your duplication as necessary

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. As a result, about 70 percent of consumerssay friends and families are a primary source of information regarding various brands.14Understanding these shifts in channel power has become essential. Once the searcher …

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What are the positive aspects of SEO campaigns on today's web?

Brand awareness means the consumers recognize and remember a particular brand or company name as they consider purchasing options. Brands carry both tangible and intangible elements. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. In the recent years, Google …

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The professional approach to link bait

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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Follow a consistent cadence towards gateway sites

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. To increase your CTR, create a custom description that describes what your page is about and what the reader …

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When your use of mobile search becomes obsessive

International challenges in social media include language differences, social norms, and technological complications. It is all about time. Long titles aren't displayed in full in search results which can be unhelpful to users. Never underestimate the power of internal linking.

Are search volumes affected by bread crumbs

Head terms are …

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Be mindful of sitemaps

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Then why trust your Web site to a novice? Figure out how you want to be known, and how you'd like to be found …

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Things you most likely didn't know about quality

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Google has no problem …

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Google ranking factors can be affected by onsite SEO

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Chances are, there are a number of sites that cover topic areas similar …

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Layout, formatting and domain authority combine to make great SEO

There are many successful blogs out there with incredibly popular and well converting giveaways. This is one of the easiest and more effective methods in use today. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Any link to another …

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We've reached a tipping point when it comes to forums

But why is that important? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Mobile is becoming more popular every year. Does this really matter? I …

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Remember that Google algorithms make the web go round

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific …

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Make landing pages a priority

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Try to vary the lengths of …

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This year will be the year of forums

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Effect of keyword density on the SERPs

Try to create a one-stop solution for your customer’s conversion. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume …

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How to diagnose forums related issues

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Thankfully, there are a range of real, actionable steps that …

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Things to avoid when dealing with gateway sites

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Make it as easy as possible for users to go from general content to the more specific content they want on …

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Take a customer focused approach to trust rank

With these tools, you can grow your domain’s authority and boost your site’s overall potential. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline …

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Hidden facts about SEO

Conversion is a cost-effective, direct method of improving revenue. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The “About Us” section is often the most overlooked aspect of a company …

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Make a good use of page rank

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. If you link to other websites, you …

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The hidden agenda of webmaster tools

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Internal backlinks are created on your site or blog and there’s no external element in …

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Adopt a customer centric view of keyword density

Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can …

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How you will benefit from static pages

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products …

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Maybe conversion rates will be a thing of the past

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Are search volumes affected by text links

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat …

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Things to avoid when dealing with duplication

As technology evolved, the use of keywords by search engines has become obsolete. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

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Write a 1000+ words article about comment spam

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. We use keyword research to identify potentially useful queries for which a site …

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How you will benefit from white hat SEO

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them …

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