We've reached a tipping point when it comes to forums

But why is that important? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Mobile is becoming more popular every year. Does this really matter? I …

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Remember that Google algorithms make the web go round

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific …

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Make landing pages a priority

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Try to vary the lengths of …

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This year will be the year of forums

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Effect of keyword density on the SERPs

Try to create a one-stop solution for your customer’s conversion. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume …

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How to diagnose forums related issues

It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Thankfully, there are a range of real, actionable steps that …

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Things to avoid when dealing with gateway sites

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Make it as easy as possible for users to go from general content to the more specific content they want on …

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Take a customer focused approach to trust rank

With these tools, you can grow your domain’s authority and boost your site’s overall potential. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline …

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Hidden facts about SEO

Conversion is a cost-effective, direct method of improving revenue. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. The “About Us” section is often the most overlooked aspect of a company …

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Make a good use of page rank

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. If you link to other websites, you …

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The hidden agenda of webmaster tools

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Internal backlinks are created on your site or blog and there’s no external element in …

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Adopt a customer centric view of keyword density

Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can …

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How you will benefit from static pages

Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products …

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Maybe conversion rates will be a thing of the past

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Are search volumes affected by text links

If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat …

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Things to avoid when dealing with duplication

As technology evolved, the use of keywords by search engines has become obsolete. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

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Write a 1000+ words article about comment spam

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. We use keyword research to identify potentially useful queries for which a site …

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How you will benefit from white hat SEO

This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them …

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Learn from these mistakes before you learn about splogs

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …

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Take care when dealing with conversion rates

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don’t want to go crazy, but a few smart internal links with …

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Do you struggle with optimizing your posts for SEO?

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Keyword research is still useful when trying to decide on the most interesting topics for your …

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More importance is given to 301 redirects

Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content. Spending money on paid …

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A few words on webmaster tools

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Backlinks refer to any inbound link to your website, which is when another site links to yours …

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Reasons that people rely on keyword research

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t …

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Poor Migration causes major headaches

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but …

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Things that make you love and hate SEM

But before that, let me make you familiar with digital marketing, Seo, and related terms. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. They compare the performance …

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What are Google's rules when it comes to link building?

A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and …

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Create content about stickiness

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. So one of the best long-term marketing …

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