Ask and Answer Important Questions

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Because people have shorter …

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The idea is to craft content that would answer research queries

Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. By creating content and undertaking technical optimisation which works to make your domain …

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Here's what industry insiders think about gateway sites

In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings …

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The mysterious world of scraping

With these tools, you can grow your domain’s authority and boost your site’s overall potential. Traffic, engagement, and conversions don’t just peak once and then trail off. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. It …

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Focus on performance, user experience, and metrics

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Keyword Research …

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Useful tips from experts in Google algorithms

If you are talking about the types of goats on your farm, don’t make the description or title about llamas! Here are several benefits it can provide you within the long run. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers …

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Too Many Outbound Links with Keywords

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). This requires sound SEO expertise. It is always fresh and up-to-date. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and …

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Define your goals with regards to widgets

Knowledge graphs, though complex, help to raise your content and website visibility. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. For a search engine to be able to display relevant results when a …

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Think about analysis from the start

In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. The header text, or …

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Who Do You Want To Attract?

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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