Does Bing really care about page impressions

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with …

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Want a thriving business? Focus on domain authority

The phenomenon of Twitter, Facebook, and LinkedIn, among others, is changing the landscape of link acquisitions. We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. Additionally, you'll want to make sure your description is accurate-don't make false promises or sensationalize your page …

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Aligning your goals in relation to SEM

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you are …

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Define your goals with regards to link bait

For non HTML pages such as PDFs, it's not possible to implement hreflang by placing tags in the of the HTML. Pricing aside, these two pages are identical, so you need to use hreflang tags to explain to search engines why the two versions exist. The title tag is featured …

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Understanding canonical URLs

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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Search marketing implications related to trust rank

Contrary to popular belief, SEO is not free. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. To optimize speed score, you need to …

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Why have sitemaps been so popular?

Distractions move a mood. Make those distractions non-existent. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. In spite of changes that Google has rolled out over the past couple of years, using keywords …

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Find a simple guide to authority sites and read up about it

A strongly established image becomes difficult, if not impossible, to change. Also, the landing page's content is often limited, and you cannot write whatever you want wherever you want. That means with SEO they are essentially redundant. If you want to do good marketing, look at the SEO as an …

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Optimise your site, paying special attention to scraping

Paid software does come with someone to call (if you like waiting on hold) and someone to sue (which, as you know, can be very important). When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of …

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Never underestimate the influence of backlinks

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project …

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Getting SEO to take off can take time and patience

Trust between a potential customer and a company must be present for a potential customer become a customer. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Search engines have really …

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Aligning your goals in relation to plugins

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Each page should have a title that isn …

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Create content about authority sites

The customer’s experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. When you build backlinks, you have to be very cautious not to leave footprints, and make the links look natural. You …

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Maybe trust rank will be a thing of the past

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. There are various ranking factors that influence whether a website appears higher on the SERP …

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Questions to ask about analytics

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to …

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Education is the best legacy when it comes to text links

In itself it cannot be harmful for your SEO but what would Google prefer? Prefer information-rich pages over pages that lack content. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags …

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When your use of landing pages becomes obsessive

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. For example, Google rolls out a new ranking algorithm, and you need to add it …

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The ultimate revelation of static pages

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

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Use GTMetrix & Pingdom To Optimize Website Speed

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) A page consisting of just a few sentences is less likely to get to the top of …

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Carve out time for concentrating on web 2.0

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …

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Tracking and tuning

your business’s industry is also maturing. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. I think that ranking number one these days, is more about market share and visibility than just …

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Write a 1000+ words article about backlinks

Digital marketing is a vast marketing technique which includes many other marketing tact. Instead of creating content, a lot of websites should be focused on cleaning content. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

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Improving your marketing ROI won’t happen overnight

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults …

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Remember that forums make the web go round

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. If you’ve …

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Carve out time for concentrating on LSI

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on …

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You may be asked about indexed pages in your marketing interview

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. My guess is that these strategies will eventually be …

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Give yourself a little bit of control

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Citations like these are essential when building authority and improving your site’s credibility. . Try putting into Google search terms related to your business, its products and services. So …

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Use SSL Certificate To Boost Ranking

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two …

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Carve out time for concentrating on conversion rates

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! On page optimization is very essential to gain visibility in the search results as without optimizing your on page …

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The infamy behind gateway sites

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. This is why an evaluation of your homepage is absolutely critical. Whether you are a fresh-faced SEO newbie just …

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How SEO and Content Marketing Come Together

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make …

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Invest in nofollow links

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the …

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Create a search marketing strategy based on quality

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. All pages on your website should be available with a maximum …

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Who does the writing?

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. It’s totally understandable that Google takes user behavior into account …

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