Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. But black hat SEO approaches are pretty definitive. Modernize your approach and come in to line with the newest industry best practices. 47 …

The chain farm owner or manager made the important decisions about what crops would be grown and what machinery would be used, though tenant farmers generally carried out the actual farm operation. Some financial institutions took advantage of the low farmland prices of the 1920s to buy a portfolio of …

An emerging body of scholarship explores these efforts at making land conform to the needs of finance. Whereas the commodification of land described by Polanyi involved the privatization of common lands—a process often termed “enclosure”—farmland is now being transitioned to the more advanced stage of commodification required by …

At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage. Your potential visitors rely on Google because they know it provides high-value results for their search queries. The search engine …

Who wants more traffic? Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. If you can …

Keep folder names to one to two keywords separated by a hyphen. Brainstorming keywords is the easy part of an SEO strategy, especially if you've been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential …

The more competitive the environment gets, the more expensive and time-consuming it will be to rank, making it nearly impossible to rank organically without a massive budget. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing …

Similarly, if an event is marked up with structured data, it may be presented as such in the search results. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Sometimes Google will send a message to you via …

Strive for diversity across all your sources, and be careful not to build too many links in one place. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers If you keep up with the SEO world at all, you likely heard about Matt Cutt's …

There is no objective way to go about this, but do make sure to temper your expectations with the type of effort you're putting forth. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may …

Rather than building any links directly on outside sources, you'll be calling upon your audience to do all the work for you. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content …

All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it's already a known fact that being at the top of Google's search results is worth a lot of money. Enterprise …

The more your content emits quality, the higher is your chance to rank on top of the SERPs. Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. This is a common issue in the era of fake news that we …

All the pieces have to work together in concert. Keyword research not only helps you pinpoint competitive opportunities and popular topics, but also helps you expand your conceptions through a brainstorming process. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

Tell a Friend scripts allow site visitors to e-mail others a link to your site. Many times, content sharing is the key goal in of a social marketing program. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of …

You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with …

The phenomenon of Twitter, Facebook, and LinkedIn, among others, is changing the landscape of link acquisitions. We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. Additionally, you'll want to make sure your description is accurate-don't make false promises or sensationalize your page …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Don't mistake this to mean that your website will rank higher - it simply means …

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you are …

For non HTML pages such as PDFs, it's not possible to implement hreflang by placing tags in the of the HTML. Pricing aside, these two pages are identical, so you need to use hreflang tags to explain to search engines why the two versions exist. The title tag is featured …

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Tracking things like page …

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

Contrary to popular belief, SEO is not free. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. To optimize speed score, you need to …

Distractions move a mood. Make those distractions non-existent. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. In spite of changes that Google has rolled out over the past couple of years, using keywords …

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

A strongly established image becomes difficult, if not impossible, to change. Also, the landing page's content is often limited, and you cannot write whatever you want wherever you want. That means with SEO they are essentially redundant. If you want to do good marketing, look at the SEO as an …

Paid software does come with someone to call (if you like waiting on hold) and someone to sue (which, as you know, can be very important). When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of …

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Once the major SEO efforts are complete (in the implementation phase), SEO becomes more of an operational activity as opposed to a full-blown project …

Trust between a potential customer and a company must be present for a potential customer become a customer. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Search engines have really …

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Each page should have a title that isn …

The customer

Google is able to distinguish unique content from copied content, thin content, and web spam better and better. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. There are various ranking factors that influence whether a website appears higher on the SERP …

Search engines need to provide relevant results to searchers (so that they

In itself it cannot be harmful for your SEO but what would Google prefer? Prefer information-rich pages over pages that lack content. The title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags …

If you

If you plan to do some basic SEO, it is must that you know how search engines work. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. A page consisting of just a few sentences is less likely to get to the top …

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …