If you plan to do some basic SEO, it is must that you know how search engines work. With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you’re a business that is need of a …

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. A page consisting of just a few sentences is less likely to get to the top …

Ideally page titles should include the search term for which the website has been optimized. How do you educate people so they do value it? If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Page content refers to all the …

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) A page consisting of just a few sentences is less likely to get to the top of …

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …

your business’s industry is also maturing. Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. I think that ranking number one these days, is more about market share and visibility than just …

Digital marketing is a vast marketing technique which includes many other marketing tact. Instead of creating content, a lot of websites should be focused on cleaning content. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. It really wasn’t that surprising; studies have discovered that more than half of teenagers use voice search on a daily basis, and a similar number of adults …

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. If you’ve …

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on …

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. It’s no surprise that customers are tired of being …

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. My guess is that these strategies will eventually be …

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Citations like these are essential when building authority and improving your site’s credibility. . Try putting into Google search terms related to your business, its products and services. So …

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two …

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! On page optimization is very essential to gain visibility in the search results as without optimizing your on page …

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. This is why an evaluation of your homepage is absolutely critical. Whether you are a fresh-faced SEO newbie just …

Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make …

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the …

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. All pages on your website should be available with a maximum …

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. It’s totally understandable that Google takes user behavior into account …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and …

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. For example, Google rolls out …

Consider our blog subdomain name — FreeLogoServices.com/blog. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Only link to pages on other websites that you think your visitors would find …

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main thing we need to do to improve a sites authority is to improve its …

What Google wants to see is authoritative and relatable links talking about your site. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search …

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Content quality is what will really change your ranking. The Web crawlers usually copy all the visited pages so that …

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Great content …

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. Your SEO efforts are really only as good as the …

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches …

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

But this is a challenge because social sites can pop up and grow to tens of millions within months. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. Google, now more than ever, don't just …

This data is invaluable to Google’s understanding of what searchers are really looking for. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about …

Make sure that you label all of your images with descriptive alt attributes. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. The key is to consistently deliver value so that people …

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. If your web developer tells you that the website is accessible from a mobile device, don’t …

cause a few issues. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. All other metrics being equal …